Okay and welcome, my name is Chris Palmer If you’re brand new here, welcome to Chris Palmer SEO. In today’s video, we will discuss is what is anchor text in SEO. But more importantly than what is anchor text in SEO but also, The six types of anchor text because to understand anchor text or anchor tags anchor links. You need to know the different types how they’re used and what they look like in the wild So what I will do is I will go over the six different types of anchor text I’ll first give you the definition of anchor text and then I will show you an example on Backlinko of what anchor text looks like on the page and then I will go into over suggests and show you examples of anchor text and what they look like in the tools so that way you have a clear and a full grasp of What is anchor text in SEO? so first and foremost, let’s talk about what is anchor text as you may or may not know anchor text is the hyperlink the clickable Text within a document okay within a piece of content that is on a web page or a website It could be numerous different words right exact match or partial match It could be anything right a hyperlink a clickable link that is text. That is Your anchor text. Okay now the different types of anchor text for SEO Let’s cover that now so first and foremost The one that I’m sure that you have heard of it’s everyone’s favorite, right? It’s all the rage in the SEO maybe or maybe not so number one is Going to be your exact match anchor text So your exact matches are the exact phrase that you are trying to target or trying to rank for. That is your exact match keyword, so number two is Going to be your partial match keyword, so a partial match keyword it Contains your exact match key phrase. So let’s just say for instance, That you are Bob’s plumbing.com So Bob’s plumbing, I’m sure you’re looking for the best plumber in whatever city or best plumber Let’s say so you at your partial match would be best plumber 2019 in whatever, right? So this would be your partial match it contains pieces or a variation of your exact match phrase, but let’s go ahead and move on to Number three, so you have your exact match anchor text in SEO. You have your partial match Anchor text in SEO and then next is going to be your branded so branded anchor links So that’s branded anchor text. Right! So your branded anchor text is simply the Hyperlink or the jump link the clickable link? Okay within the content Will be your brand name So the anchor text is actually your brand name now moving on to number four So number four is going to be your generic So your generic? Anchor text okay is very simply sometimes when you’re on a web page You will see things like click here. Learn more watch. It could be anything. That is simply a Generic term. Okay moving on to number five four What is anchor text and SEO number five on the list? Is going to be your naked anchor text right, These are called naked anchor text. alright Anchor text and naked anchor text is simply just The website it’s just a naked link. It could just be literally the whatever, you know WWW. Bob’s plumbing.com whatever it is This is considered a naked anchor text and last but not least. The only the last one is going to be your image your alt tag This is considered The alt tag is considered the anchor text for an image. So the last Type of anchor text is going to be alt and or the image Okay So let’s go head over to backlinko comm so I could give you some real-world examples Cover if you scroll down Alright right here and I have a tool called Moz bar. It will highlight the Anchor text the links the clickable links that are external, but let’s take a look here so it has highlighted this according to a Ahrefs featured snippets study now, so I just wanted to go ahead and show you that So that would be in the wild. This is what? Anchor texts look like if you take a look here. Here’s another one 12-time ah Dwell time is an internal link going to SEO slash dwell time. So that is an exact match Keyword. Okay, so that’s an exact match anchor text Going to another page on his website. So it’s an internal link and he’s using an exact match anchor text. So this isn’t in the wild I’ll show you just one more Just to make sure that we’re all on the same page here we go So if you take a look here Here is another one if you can highlight it as you can see it is a do follow link. I’m using the Moz toolbar as you can see Number three here here is an anchor text and down here in the left hand corner down bottom here You can take a look here. It’s bringing up backlinko .com/backlinks-guide/ so he used the anchor text backlinks Okay, so let’s head on over to Ubersuggest.io I use ubersuggest for my example simply because this but it’s complementary and It is a good tool for the price because it’s free. So let’s take a look I’ve actually brought up using the same example backlinko.com Brian Dean’s blog. Let’s scroll down And these are the anchor text. There is a section here to the left that says backlinks. Ok so when you click on backlinks, these are the pages and Here are the anchor text. So I want to go ahead and go through our list, which is over here and we’re gonna start at the top so exact match So you can see exactly what it looks like within your tool so you know what to look for an exact match anchor text So as you scroll down here here is an exact match here the skyscraper technique Linking to this target page here skyscraper technique. This would be an exact match anchor text So let’s go ahead and move right on on our list to a partial match anchor text So if we go right back up here to the list, let’s take a look so I could show you Partial match anchor text. Okay. So a partial match anchor text. So the target page is going to be Backlinko com/Google ranking factors and what he did is a +200 plus ranking factors So it’s right here. This is the anchor text that he used. This would be a partial match because it Contains the exact match key term with other words around it basically to sum it up So let’s go ahead and move right on to your branded Brian Dean uses a ton of branded there. There is a flood of Branded so right here the target page is backlinko com. This could be considered potentially a exact match but more so a Branded anchor text which is right here going to the target page backlinko and here is a branded term He’s using his name backlinko backlinko back linked up up. This is actually an image So I’ll use that for a next example. So number four was the generic anchor text All right. So let me go ahead and show you an example so you could see What a generic looks like so a generic would be oh Here we go right here 11 on this page here. The target page is backlinko Dot-com the source is linking out. He used a anchor text of Website website would be considered a generic Anchor text. Alright, so let’s go ahead and move right on To naked so a naked would be like we mentioned before Something just like this. This is a naked anchor text so the target page is going to exactly The URL that they used within the anchor text or which he used within his anchor text so this right here these here are Considered naked anchor texts. So let’s go ahead and move on to the last one Which is going to be number six, which is the alt tag the alt attribute Which is anchor text for images if you take a look inside uber suggests in the tool What we were what we will be looking for Is going to be an image. So if you look right here I’ll scroll up link type Will scroll and we will simply look for image. Okay, so here’s image and here is the Anchor text that they used which would actually be a branded anchor text, which is pretty smart generally for images so I Was able to cover the definition of what is anchor text and SEO Not only that I covered for you the six types of Anchor text. All right, so that’s very important And then what I did is I went ahead and I showed you some real-world Examples on a page what they would look like and then we went into a tool and we described each and every one now I hope that you found value in this video If you enjoyed this video, please give me a thumbs up if you did not like it Give me a thumbs up anyway, and we will see you in the next SEO video. Have a wonderful day. what is anchor text in seo , what is anchor links.