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SEO İçin Site Mimarisi Nasıl Oluşturulur? Silolama Yöntemi Nedir? [WPOKULU 2019]


Hello this section is about how should the appropriate site structure for SEO? I’ll tell you all this. The site structure is also used as a site architecture. What is a site structure? What is site architecture? Let me talk about this a little bit. As you know a site and links between these contents. In this section we will learn the organization of the site content. I will also tell you how to link these contents together? And what will we learn here? How will it affect our site? If we build the site architecture properly, When search engine bots come to our site you can easily browse all the pages. Also search engine bots evaluated a page They relate to the links given to that page. The more relevant pages are linked, The knowledge of search engine bots about that page increases. They categorize information better. At the same time, users coming to our site can easily find what they are looking for. When they come to our site about a topic, they can access similar content more easily. This increases user interaction on the site. Third issue Related links. Both the search engine bots, with a cluttered link scheme between pages, and users cannot easily access the right content. If you don’t provide enough links to your important content you can’t get to the top of the search results page. So these relevant links are also very important for you to get to the top. I got this from zippy.com in the chart you see on the right. When site architecture is done correctly 175% increase in traffic shows this. So how do we do the site architecture? Let’s talk about this. First, you should be able to reach anywhere with 3 clicks. Our site should be horizontal, not vertical. What do you mean, vertical? Look, there’s a chart on the left. This is our home page. At the bottom of the home page is a category page section. Here, for example, we can go up to 100 categories. Think again in each category if you make 100 subcategories, it makes 10000 pages. If you add 100 articles to each subcategory. Makes a total of 1,000,000 pages. See 1000.000 pages in total with 3 clicks. Main category, subcategory and articles. On the right, I’ve listed it. We have a home page. We have a Main category. There are subcategories under the main category. We can increase the number of these categories. Then comes our content. It’s a big mistake to put excessive content under a category. For example WordPress sites are often a problem. Blog category is made and all the content is put under the blog category. This is not the right method. Instead, you need to divide them into categories and place similar numbers of content in each category. So we make a site in landscape view. Users can easily find what they are looking for. In this example, there is a site that has grown too vertically to a certain category. Our home page, Greens Category pages, these oranges are our articles. There’s one more line here. This is another category. That’s the bad example we just gave. Blog category, for example, excessive content entered below it. As you can see, this is a completely different site. Apart from the actual site here as if there was another site. We should not build similar structures. On the left there is a complex site structure. On the right there is a hierarchical site. It is not possible to give site links correctly in a complex layout. How many links have been given to a page? Is the connection in the right places? It’s not certain. Similarly, when visitors see this complexity They leave the site quickly. However, there is a hierarchical order on the right site. First, the main categories are determined. Here members, support, About us, training, fairs, events and visit related categories. This is how he listed the contents. We call this a hierarchical order. Well we have made this hierarchical order. We have created categories and contents. How do we connect them? This is a very important question. We have books in our example here. He divided the books into two; science fiction books and cookbooks. Then he divided it into two in science fiction books. Fantasy books and dark science fiction books. There are two books in the fancy books category. There are two books in dark science fiction books. You can link to books from the same category. Here you can link between each other in fantasy books. These blue links go from the category page to the articles and from the articles to the category page. Likewise, from science fiction books to fantasy books, There are links from fantasy books to science fiction books. Linking pages of the same level in these orange links. For example, a link should be given from the science fiction category to the food category. But we cannot link a science fiction book to a cake book. Then our silo structure will fail. We call this structure a silo method. Silo is a special seo method developed by Bruce Cray. We will use it in this section. Well here you can ask something like this. Teacher Let’s have a writing here, for example, cakes, pastries and a book. And here’s one of the fantasy books. Can we link from here to here? No We will not provide such a link. If this is very relevant, then you can link to the category of relevant content. So you can link to its top category. I know what I’ve told you so far may be confusing. And how do you do this in practice? How do you implement them on a WordPress site? Let’s look at it now.

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