SEO Mistakes: Why 91% of Content Gets No Organic Traffic
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SEO Mistakes: Why 91% of Content Gets No Organic Traffic


Here at Ahrefs we studied nearly a billion
pages of content and found that 91% of these pages get no organic traffic from Google. And to top that off, 4.5% of these pages get less
than 10 visits from search each month. So that means that over 95% of pages are struggling
to get any meaningful search traffic that can really impact their business. So what can you do to get more organic traffic
and be in the top 5% of all pages across the entire internet? You’re about to find out in this video. Stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. For this SEO tutorial, I want to focus on
a couple key mistakes that people make when creating content and I want to show you what you should do instead to increase organic traffic to your pages. Some of these methods are faster than others,
but nonetheless, all of these tactics and techniques are important things to do to have
a successful SEO strategy. Let’s get to it. The first mistake is that most “trafficless”
pages don’t have any (or many) quality backlinks. Now, I hate to be clanging the same gong as
everyone else, but I know that there are some link building skeptics out there. The thing is that quality backlinks do help you rank
higher. And our research confirms this data along
with many other credible research studies. We found that 55.24% of pages have zero referring
domains pointing at them. And 29.79% of pages have links from less than
three websites. To paint an even clearer picture, we looked
at how the number of referring domains to a page correlates with its estimated organic
search traffic. And there’s a linear correlation here. The more backlinks a page has, the more search
traffic it gets from Google. And the same goes with the number of keywords
a page ranks for. Now rather than going deep into every link
building tactic, I’ll leave links to other videos that’ll help you build links. But I will tell you the link building strategies
that you can focus on specifically to build links to existing content that may not be
ranking because you don’t have enough links. The first one is to steal links from the
Top 10 ranking pages for your target keyword. Just go to Ahrefs Keywords Explorer tool
and type in your target keyword. Next, I highly recommend clicking the “Update”
button to refresh the Top 10 SERP and pull the most recent and reliable data. After the refresh is done, scroll down to
the SERP overview where you can see the top ranking pages as well as the number of backlinks
pointing at each page. Next, click on the backlinks number to open
the page’s corresponding backlinks report. From here, look through the linking pages,
analyze the context of the link, and then reach out and try to get a backlink to your
own page. And it’s important to note that you should
do this for all of the top ranking pages that are relevant to your page to increase your
chances of gaining a top ranking position. The second tactic is guest blogging. And this is a great way to supplement links
to pages that need the extra boost. Since you’re creating the content, to a certain
extent, you can control the linking URL, its placement, and the context of the link. So to find guest-posting opportunities, you can
go to Google and type, intitle:your topic and then “guest post by” as a phrase match. And as you can see, there are a lot of very
relevant places that you can pitch your guest content to. But since you don’t know anything about these
websites from an SEO standpoint, I highly recommend installing Ahrefs SEO toolbar, which
will give you an inline view of both page level and domain level metrics. Again, we have a full video on finding guest
posting sites, which I’ll link up. Now, correlation doesn’t necessarily imply
causation. There are plenty of pages that get traffic
without any links as you can see in this graph. This is normally for one of three reasons. #1. Some of these websites have PBN links which
they block from being discovered by web crawlers like ours. #2. They’re targeting a super-low competition
topic that likely has very little search demand. And #3. They’ve already built a ton of quality links
to other pages across their website, where they can use internal links to pass Pagerank
to the new pages that appear to have little to no backlinks from external websites. Since these cases are so variable, let’s not
dig any deeper into these and move on to the second SEO mistake. Which is that trafficless pages are not targeting
a topic with enough search traffic potential. We took all pages from our Content Explorer
database that get no traffic from organic search and divided them into four buckets
based on the number of linking domains to each page. And you’ll see that around 30,000 pages have
backlinks from over 200 referring domains, yet they get no traffic whatsoever. There are two common types of pages that we
found that fall into this bucket. So type #1 are pages that went a little bit crazy
with shady link building tactics, which does more harm than good. And #2 were news sites. Take this one for example. You’ll see that they have around 250 referring
domains and get 0 organic search visitors per month. And if you look at the referring domains report,
they have some high-quality followed links from authoritative sites. The thing is that if no one’s searching for
what you’re writing about, then you won’t get any traffic from Google. So there are two things that you need to do. So first, you need to find out whether you have
any of these high-PR pages that aren’t getting as much traffic as they could be. And you can do that by entering in your domain
or a subfolder URL into Ahrefs Site Explorer. So I’ll look up Ahrefs blog URL. Next, I’ll go to the Best by links report. And right away, you can see that a bunch of
our most linked-to pages are data studies. Now, the thing with data studies is
that while we have a ton of links, they aren’t getting nearly as much search traffic as they
could be. Take this one on on-page SEO as an example. You’ll see that it has over 300 referring
domains, but if you look at the organic keywords report, you’ll see that it ranks in position
40 for our target keyword. And this likely comes down to a search intent
issue. Looking at the top ranking pages in Google
for the phrase, “on page SEO,” you’ll see that all of the top ranking pages are guides. So no top ranking data studies at all. If you have a similar case like this, then
the best thing you can do is try and update the content to match the searcher’s intent
the best, while still targeting a keyword. Luckily for us, we made a small mistake so
no need for changes to the URL structure or adding messy redirects. In fact, we changed our on-page SEO data study
to a guide just a little while ago, and look how quickly we hit the Top 10 for our target
keyword. 4 days! Now, if you look at this data study on “how
many keywords can a web page rank for” which has around 250 referring domains, you’re left
with a little bit of a tricky situation. Since we can’t really turn this content into
a keyword-targeted post that has search volume, the best course of action here would be to
add internal links to other pages that we want to rank. And by doing this, you’re effectively passing link equity to other relevant pages and you’ll reap the rewards that way. But best of all, you can link to landing or
product pages that have commercial value and usually don’t get linked to as easily or as
frequently. And you can see that we’ve done that here. Now the data that I’ve shown you in this video
can be simplified down to build links and do your keyword research. But the key takeaway here is to first look
at your existing content that isn’t getting organic traffic. Then assess what the cause might be and take
the appropriate actions to start generating more traffic. And if a page isn’t serving any purpose at
all and doesn’t have any links or traffic from any source, then you might want to consider
removing it from your site. Now, if you enjoyed this video, then make
sure to like, share, and subscribe. And if you have any questions, feel free to leave
a comment and I’d be happy to help. So keep grinding away, and I’ll see you in
the next tutorial.

99 Comments

  • Ahrefs

    We covered 2 common SEO mistakes in this video. What other issues do you see websites make that might hold them back from ranking and getting traffic from Google? If you're new to our YouTube, make sure to subscribe for our weekly actionable SEO and marketing tutorials https://www.youtube.com/AhrefsCom?sub_confirmation=1

  • PBS Market

    Another great video! Building a strong backlink profile is so important. Thanks for pointing out that through internal linking you can pass along link juice. This is definitely something that I need to look into to see if I am taking advantage of this strategy on my blogs.

  • Muhammad Umer Farooq

    Great Video always… I agree with your links point….. Recently I build 4 to 5 links and my organic keywords + traffic boost up within 1 month.

  • Meteor Gears

    Nice sharing, have been looking forward to new videos that can learn more about seo. Always gain new knowledge after watching your videos, thank you! Is building PBN backlinks legit, if yes, is there any videos we can refer to learn on this techniques?

  • Percy Grunwald from TopTechSkills

    The quality of the editing on this video is insane! Love the on-page lightboxes and animated transitions to the split screen titles. Editing aside, the content was really useful too, thanks.

  • Aurobindo Ghosh

    the internet technology is a bad design. that is the only problem why whatever you put on the internet gets lost. entire setup needs to be either changed or redesigned.

  • Joe Belfry

    Link juice is never going away. Don't get played by the new year SEO Sales Hustle. They either can't get links or don't care about your results just the quick money now. Turn and Burn strategy.

  • Jason Michalek

    I'm using keyword explorer and found a "head term" that I would like to target. It would be long tail for my new site. It ranks for about 30 other keywords or so. Where can i find a good guide how to write the content so it can also rank for the other terms. I obviously don't want to keyword stuff my article with all the terms. This is where I'm getting hung up. If i was to pay someone to write my article. Would I just give them the keywords i'm wanting to target? Any suggestions would be very helpful.

  • Melchizedek Oliveros

    Hi Sir. Please email if you need Camtasia Video Editor for your youtube videos. I've been using Camtasia for 3 years. Also i am a freelancer in Upwork. Hope to hear you soon. Thanks! We can do trial first if you want. To test and witness my skills on Camtasia Software.

  • SAVVAS Channel

    I can't get backlinks from my competitors because all 20 of them has no contact form. They don't respond on their websites comments, they don't have an email address, name or whatever.

    In my niche nobody does guest posts. The last guest post was wrote in 2009. And the guys who link to my competitors are CNN, BBC, local random newspapers around the world, and that's it.

    They don't have so many HQ backlinks.. the majority of them are crap from random dead websites.
    All of their traffic is organic. And their articles are pretty much boring and I don't understand why they are on the first page on google… They are for almost 10 years now.

    Their websites are broken, a lot of 404 links, dirty URLs, random tags, but still I can't do anything about it.
    I think google doesn't care too much about my niche.. Maybe because these people are dominating it for too long and maybe google forgot about it.

    Eh… I think I'll try to get links from Social Media channels than websites… Or maybe try my luck and ask BBC to link to my website.

  • Pramod K Ram

    I've a question Sam, if any webpage is not in top 10, how can it get backlinks naturally. Is that possible?

    What's your opinion on targeting 'long tail keywords' with may be ~100 search volume.

    Write an excellent content, publish it, share it over social channels, do some paid promotions.

    Probably it could be top 5 position, & then earn links naturally.

    And then as you suggested, for example, the on page topic, do some additional research & cover keywords with high search volume.

  • Green Apple

    If you're a one man show sort of thing, it's better to concentrate on your content rather than wasting your time building links.

  • Nunya Dambidnis

    Is there any way to decrease a page rank as far lowering down the rank of a page when it comes to mugshots, negative reviews, and negative blog posts?

  • #LevelUp Podcast

    Great content, I found completing a social strategy workshop really outlines how effective SEO can be for traffic.

    I’ve also started a vlog which is the first step into the most raw and uncut insight into what issues people really face in business. Would be great if you could check it out!

  • MANNA song

    Hey there let alone to be my site rank on 3rd of pages even ,after console my blog post when I chek my site rank ,find noabouts of mine site don't know where that link disappeared ….

  • Abidly

    Ohh i am explaining this topic all the time. People looking for SEO service and expecting SERP to boost over day or two, with very few backlinks. Some of them buying even so bad backlinks which killing their SERP more then they even think

  • Always be Healthy

    Hi ahrefs thanks for sharing wonderful info from your videos. I have one doubt can u clear my doubt " how to get images of movie posters/images for news without copyright issues to place in my website as I am unable to find these in Google images labeled for reuse" thanks in advance. Even I am not able find in free stock sites like pexels etc.

  • pradeep balachandran

    I am new in market , no money or good content writer . how do i get recruiters to buy my ads , Please let me know thanks for my job board website.

  • Anthony Aboh

    Assuming someone has 2000 keywords from site explorer and the has 300 low difficulty and high volume search keywords. Where will he place them in the website so that the pages can rank

  • Gaming Gajju

    Hey sam my site in getting "0 position" for some keywords

    And its URL is visible in this formate

    Xyz.com/keyword/

    So, here is my question. Is this affect my ranking because i dont have www version

  • Peter Combs

    CLICK BAIT AD,
    and the "Standard " package is only $179 per month? Are these guys kidding? Most of the data you can get for free from Google anyway. The backlink angle is absurdly overplayed and largely rubbish. Good content and regularly updated pages, site cross links or relative content, image alt tags are 10 times more important. The Free version of Yoast SEO does more or less everything you need.

  • Jasen Williams

    If you slowed down your speech / words per minute that would help. good content. You are just blazing way too fast to take notes.

  • Frontrow Luxxe Products

    No! I sign up many times on Ahrefs and follow instructions. But still my e-commerce store LuxxeProducts.com was out rank my new competitor without Domain Authority and Backlinks. 🤥

  • Beauty Slogan

    Hello Sam,

    My post was top in google last 3 month but I saw there are some few blogs who are updating their content & they are ranking very well than me.

    I did also updated my content but google doesn't show me – my post has been updated like (4 days ago) but it shows old date.

    Can you recommend which plugin should I use so that search engine shows the updated days

    Thanks

  • Mourin Bably

    Well explain. Thanks for the Video. I have question. The site i am working now, over 80 number of low quality content. As we know low quality content harmful for website and major cause of ranking drop. So now what need to do. Creating quality content or first update the old content targeting a better search volume Keyword or ……

  • Alfred Buatti

    Great video, but who can afford ahrefs when starting their own website for the first time especially when you are trying to start your own business.

  • Frank Pereira

    Question regarding product title. if we just have one name for a product like the name Bare do you feel that is good enough for SEO? I tried telling my client that a product name should be a little for relaxant for what the customer is searching for. Page here . https://www.fifthandninth.com/product/clear-anti-shock-phone-case/

  • Android Mobile Games

    I hurt one thing in ahref when I want to check k.w volume in ahref it's show me less volume of entered k.w but the volume of same k.w is higher in other k.w research tool. Why?

  • Astrobrite Carpet Cleaning Fairfax

    Hey, Sam Oh! Slow your instructions down man! Your videos are too fast for us new to SEO to follow. Do you want us to learn this or just hype us up? Is that a sales technique?

  • Two Guys Creative

    I've found after starting a YouTube channel and embedding my content on my blog I have been getting considerably more traffic organically. #toptip

  • Citizen Kane

    I think this algorithm is not fer to small businesses only large firm with lots of content and connection. Google decided to destroy small bussines with this decision i see allot of small busines owners struggle to get on search results and its not getting better. Goofle is forcing all webmastwrs to force links back "any means possible" and for a small business ownwr this is impossible task. My opinion is that google algorithm is wrong 70% or more !

  • Norman Yeo

    Im very interested in how you study a billion pages. Assuming if you skim through and only take 1 min per page, that will take you 1,902.58 years to complete without sleep, breaks or meals.

    Even if you have 100 people on your team i will be interested to understand how you manage overlaps, cummulation and retention of knowledge.

  • Mad Manc

    They get no organic traffic due to YouTube purposely suppressing content. You only get traffic if you help push certain agendas.

  • Keeping It Real After 50

    Don’t even know what backlinks yet. This is an advanced video. Will return after I have more experience. Just a newbie now. 😊

  • Wideband Records

    As long as you make you own content and don't use other people's music etc strictly organic material from yourself then you will be first in the search every single time, if you use other people's work then it's only right they should come first and you should be page ix, I don't even think someone who keeps copying work should even be on the page iii search of Google so be happy with that at least..
    MySpace didn't work because most people dropped put of school and cannot understand English well, cool, they made it more blatant aka You tube meaning it's yours, show us what you got, as you can see there isn't much talent on the earth that why there's xFactor etc to promote people who have no talent and this silky platform word should mean your legs hands and brains but most don't think they have any so they call services on the Web their legs etc aka platforms that allow them to use the crap put of other people hard work..
    YouTube means you must make something from you. Doing this will rank you first because you shouldn't be in competition with anyone else because they are not you ..
    Originality is the key to success, yes indeed look up the word to see what it means now and also find an old dictionary non digital of course and see how they differ but mainly understand the word as that will truly set any creator free if there's such a thing as free, the only free I know of is free thinking which means creating something and liking it because it sounds like nothing else even to the point where many say it's crap, that's a good start

  • Erick Lopez

    Google siendo una empresa llena de genios, se me hace imposible creer como es que siguen permitiendo o viendo con buenos ojos las estrategias de backlinks… es la peor estrategia que puede existir… Es estupido estar pidiendo a otras empresas que pongan liga a tu sitio y que esa sea la razon por la que me posicione mejor que otros…

  • CrazyWoolTech

    I don´t get it… if you are SEO experts… why do you need to make your video to an ad? Should it not be top ranking already and have "organic" traffic?

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