SEO Overview: Search Engine Optimization || Shopify Help Center 2019
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SEO Overview: Search Engine Optimization || Shopify Help Center 2019

When you’re trying to sell online you have
an important problem to solve: how do you get customers to find your store? People who find your online store in a search
engine are probably looking for products like yours, so they’re more likely to buy something. You can use search engine optimization, or
SEO, to improve the search engine ranking for your store and help customers find your
products. This means taking steps in your Shopify admin
to help search engines understand your store and trust your content, and increase the chances
that your store populates when potential customers search the web. Subscribe now for upcoming videos with step-by-step
instructions on optimizing your store’s SEO. For now, a quick overview outlining multiple
ways to optimize your store’s SEO. 1. Consider adding keywords to your Shopify store. Keywords should match typical search queries
that people enter in search engines. For example, a person might search for blue
shoes in Canada. The keywords in this search would be blue
shoes and Canada. To make your store appear higher in search
results, you should try to find out which keywords your customers might use to find
your products, and then make sure to use those keywords when you’re writing product descriptions
and other content for your store. Find ways to use keywords in the following
four places: Page titles
Image ALT text Meta descriptions
Page content . Now, a little more about how to add keywords
in those places. Page titles: Search engines compare the title
tag with your page content to determine whether the page title matches what the page is about. Meta descriptions: a meta description is the
text that is shown in search engine results after the title tag. You can set the meta description for webpages,
product pages, collection pages, and blog posts in Shopify. ALT text: Search engines can read the text
in your content, but can’t read the images. You can use descriptive alternative text to
help search engines find your content. Alt text is also an important accessibility
feature for people who have visual impairments. A page’s body content: When you write content
for a product or collection description, webpage, or blog post, use readable, unique phrases
that include some of your keywords. 2. Another SEO strategy is optimizing the site
structure for your online store. In general, when you’re selling with a Shopify
online store, you don’t need to worry about your site structure, because Shopify has SEO
features built-in. However, you can do a few things yourself
to optimize your site structure for search engines. Optimize your online store menus: see the
video linked above to learn more about best practices with menus. Use descriptive filenames for your images
– Before you upload your images to Shopify, rename the files to something describing the
image. Search engines won’t understand what the
image is, unless you tell it. Be sure to edit the image’s file name before
you upload it to Shopify. Use descriptive link text for internal links
– You can link to different parts of your site when you write body content for a page. The text in the link should describe the page
that you’re linking to, because search engines try to match the link with the page. For example, this blog post links to a yoga
mat product. Instead of highlighting the entire sentence
to link, highlight “yoga mat” because that text describes the content on the product
page. 3. Another SEO strategy is submitting your store’s
sitemap to Google. A sitemap is a list of all the pages on your
website that a customer could navigate to starting from your homepage. Submitting your store’s sitemap to Google
Search Console helps Google find and index valuable pages on your site.This means that
your store populates in Google search results, potentially bringing in more customers. Before you submit your sitemap, you must first
verify your site with Google to ensure you are the correct owner. Check out the videos linked below to see step-by-step
instructions on submitting a sitemap and verifying your site with Google. 4. Hide a particular page from search engines. Search engines like Google constantly crawl
the internet in search of new data. A file called robots.txt , is a text file
that tells search engines what pages of your site to index. The text file also blocks page content that
might otherwise reduce the effectiveness of your SEO strategy. Although you can’t edit the content of your
store’s robots.txt file, you can still hide pages that aren’t included in the file. See the link in the description for more details
on hiding pages. For frequently asked questions about SEO,
check out the link in the description. Subscribe now for upcoming videos on how to
optimize your store’s SEO with step-by-step instructions. If you still have questions, comment below
or contact the Shopify support team directly.


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