SEO Secrets: The “Topical Depth” Google Ranking Factor
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SEO Secrets: The “Topical Depth” Google Ranking Factor

I am going to talk about topical relevancy
and its importance in SEO. Now many a times, that you will find yourself
trying to optimize for certain article, optimize certain articles on your blog. And you might not really rank well because
there are many people who are very specialized in that area or that topic. Now let me take an example. Now suppose you have a general real estate
site and you want to rank for the term – how to negotiate a lease agreement. Now, I have not checked the search results
for this term at the time of this recording. But I can hypothesize a guess, that if Google
has to determine the relevancy of these results, yes, it would look for most relevant articles
but it would also give a slight preference to those sites which have some kind of thoughtful
relevance to lease agreements, rentals in general. So, if you’re writing a post on a very generic
real estate blog on how to negotiate a lease agreement, you might build links, you might
get some authority which can help you rank to a certain extent. But what definitely can help is, if you had
a few more articles on that topic, or so, I would assume because I have seen that to
work in other articles that we have developed for our own blogs. So, if you have more related content around
a particular topic, it’s sort of telling the search engines that I am not only doing this
just for this one article, I have a lot more related articles related to this topic. So, let’s take this example of how to negotiate
a lease agreement. Now you develop an article on that. What if you, when you’re coming up with content
ideas, why not write more on topics related to that. Give like a sample lease agreement, give sample
content email outline that how you could email your prospective landlords or communication
styles on how to word a lease agreement. There are many ways you could go about writing
sub topics related to the main central topic that you have. So, what you want to do is essentially tell
the search engines that I am not just a single article piece on this topic. I do have a lot of content related to the
topic and that gives you a slightly more higher score when it comes to thematic for topical
relevance. So, if we take that as a factor, I think that’s
a factor you can play with and how you can play with that is developing more content
related to the keyword that you’re targeting. So, many people when they write content, they’ll
just pick one target keyword, write one article and move on to the next topic. I think you can build authority by writing
sub-sets on the same topic targeting many long tail variations of the same topic and
that can only help boost your authority within that domain. So, a smarter way to go when going about content
development is when you pick the content piece, try to write everything related around that. Master that topic. Become a leader in that space and that should
go a long way in helping you rank further. So, yeah keep that in mind when doing content
development and when thinking about what to write next.

One Comment

  • Mondovo

    A transcript of this video along with more videos is available at:

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