Are you looking to implement an SEO strategy to increase your rankings and traffic? There’s a lot of misinformation about what works and what doesn’t work when it comes to SEO. Many businesses fail to get results due to ineffective strategies. At The HOTH, we’ve done the research to determine what works and what doesn’t work. Our strategy has helped hundreds of businesses achieve success with SEO. So if you are looking to enhance your SEO efforts, here’s five tips for success. Number one, define your target audience Determining your target audience will give you a place to start when planning for your keywords, content and more. Plus, after understanding your target market, you’ll be better equipped to answer their questions. This will make you a trusted authority in the long run, generating more leads. Number two, perform keyword research. Keywords are the building blocks to any SEO strategy, and you need to know which ones to use to reach your target audience and increase your rankings. Keywords can be divided up into two groups: Keywords you’re already targeting and keywords you’re not already targeting. Begin by determining the keywords that you’re already using and already ranking for. These are “easy win” keywords, meaning that you will be able to increase your rankings quickly by focusing on these keywords rather than new ones. Next, find all the keywords your competitors are ranking for that you’re not using just yet. This will give you a variety of keywords to build content around, increasing your traffic while also helping you get ahead of the competition. Number three, build optimized content. Optimizing your website with relevant content that includes your keywords is essential for success. You need to optimize all of your content on your website, including landing pages, product descriptions and blog posts. You’ll also want to make sure your website is easy to navigate and visually appealing. Here are a few quick tips for effective content: Target customer needs. If you create content that is addressing customer’s questions or problems, Google will recognize that you’re providing answers and guide them to your content. Next up, create longer content. Pages with longer content tend to rank better, because Google thinks these pages are providing the information that users are looking for. Number four, start link building. Besides content, links are the biggest driving factor that help determine your rankings in Google. Even though SEO is always changing, links have always been vital to rankings. For an effective and diverse link building campaign, we recommend: Building your brand with numerous social media profiles, Getting in-content links where other sites are linking back to your website, And getting high power links from high quality, high authority websites that host your content and link back to your website. You’ll want to continue your link building strategy month after month to continue seeing results. Number five, measure your results. It can take time for your SEO efforts to be reflected in the Google rankings, so don’t get discouraged if you don’t see results immediately. Even the most effective SEO strategy can still take a few months to produce noticeable results. By tracking your results, you can highlight components of your SEO strategy that are performing well, and also make note of areas that you can improve upon. At the HOTH, we have plenty of helpful tools to help you track your results and improve your SEO strategy. Or, if you’re interested in implementing an SEO strategy but could use some help getting started, check out HOTH X, our fully-managed SEO service. And, if you enjoyed this video, please don’t forget to like, comment and subscribe below!