SEOMoz Review – How To Increase Your Rankings
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SEOMoz Review – How To Increase Your Rankings

guys Matthew Woodward here and welcome to
my SEOMoz review and tutorial. Today you are going to learn how to setup
SEOMoz properly and get a full tour of the backend over my shoulder as I work to improve
my own blog. You’re going to learn how to use the various
tools to improve the rankings of your websites. How to automatically identify SEO problems
and fix them easily. How to monitor a range of factors including
links, social signals and rankings in multiple search engines and how to build, schedule
and automate awesome reports. So this is what the SEOMoz website looks like
if you’ve not seen it before and it is a collection of SEO and social media tools.
It�s all web based so you don’t need to run or install any software and there is a
completely free fully functional 30 day trial available so just click on the big yellow
button to start your free trial and enter in your details and once I’ve done that I
will resume the video. So once you’ve signed up to the trial you
can build your first campaign and if you enter your website URL here and a name for the campaign. Up here you’ve got a couple of different options
now subdomain will track purely but if I had a subdomains perhaps
I would want to choose root domain which would track all of the main domains and any subdomains. But I just want to track
which is what most people will want to do. So I can continue to the next step. We can
select our target search engines. In Google Analytics I know that most of my
traffic comes from Google United States and Google UK, that makes up for about 85% of
my traffic. Check your Google Analytics to see which ones you should be tracking, continue. Now you can choose to track your competitors.
Now I’m not going to track any but if you�re an ecommerce site perhaps you might want to
see how your competitors are performing against you. You can add them here. You can also connect your account to Google
Analytics which pulls in more data and provides much more actionable reports. I recommend
you do this so I’m just going to pause the video while I do that. Ok I have now done that, continue. Now it
allows you to add in a bunch of keywords as well as brand keywords. So you want to have
a look in analytics and see which keywords are driving your top traffic and also to find
any brand keywords that people might be using to search for you. So one moment while I do
that. Ok so I’ve added some keywords in here now
you can add more you can actually track up to 300 keywords this is just to get you going.
And I’ve defined my brand keywords as my URL, my last name and part of my first name because
some people spell it like that, some people with Matthew and so on. So let�s hit create my campaign, also SEOMoz
review I don’t have a page for that yet – I’m making the tutorial for that right now so
it will be interesting to see how that performs over time. So, create my campaign. That will kick off the first crawl for your
site, it can take a couple of days to complete. In the mean time you can see some other aspects
of your campaign but really you need to wait for the first run of the starter crawl to
complete and you’ll get an email when that�s ready. So I will resume the tutorial when that�s
done. After the first scrape is complete this is
what the dashboard will look like and here you can see the campaign we added before and
you can actually add up to 5 campaigns here but let�s just drilldown into the campaign
we setup earlier. Now this brings us to the campaign overview
screen and we’ll come back to this there is something you need to do quickly. If you come
to the social area here you need to add your twitter and Facebook accounts because it takes
a while for it to pull in that data. I added my accounts here a few days ago and
even still it hasn’t pulled in all of the data just yet. So come over and add your accounts
here as soon as possible, when you come onto this tab for the first time it takes you through
it step by step its really easy to do. So let�s shoot back to the overview of the
campaign quickly here. Now here are all of the different tools that you have got within
the campaign and sometimes there are sub menus and other options but let�s just take a
look at the overview quickly. Now it has pulled in my data from Google Analytics
here we can see the organic search visits have increased by 14% week on week which is
pretty good and we can also see that my branded keywords which are the ones that include my
name have increased 31% week on week. Whereas the non-branded keywords only increased
13% so this shows me that my brand recognition is increasing quicker than the keyword growth
for general terms which is a good thing. Coming down we can see crawl diagnostics,
now this goes through your entire site and checks it for a range of issues. As you can
see here I’ve been a bit of a naughty boy with the missing meta description tag. I can
take a guess that will be forum topics because I tried to integrate them, but couldn’t. Keyword rankings here, now we only tracked
5 keywords in the initial setup. We can add more and I’m going to show you how to do that
and you can see here it also tracks the ranking changes as well as traffic from the keywords
your tracking in your campaign. Competitive link analysis, this allows you
to compare your link profile with your competitors directly. Now I didn’t add any competitors
but later on in this tutorial I’m going to add a few to see how I stack up against some
of the authorities in this niche and some of the people I’ve been following for many
years. So that is the campaign overview and let�s
take a look first at adding keywords to our campaign so we can begin tracking all of those
and which keywords that you should add as well. Adding keywords to track is quite easy. Just
come up to manage keywords and here you can just add the keywords you want to track in
this box, click add keywords and it will begin to track them and you can track up to 300
in total. Now finding which keywords you want to track,
SEOMoz actually make this pretty easy for us. You can come to the find new keywords
tab and this shows us the top 200 keywords currently sending you traffic from Google
Analytics and you can see how many visits you’ve had in the last week, the last 4 weeks
and where you currently rank for those keywords. You can also filter for branded keywords like
this or non-branded keywords, like this. And you can even analyse the keyword further to
determine how difficult it is and what you could do to improve you rank. So the last time it checked the rankings for
SENuke XCR review I was rank number 3 and if we click here we can do a deeper analysis
and we can see how difficult the keyword is as well as various signals here that look
at how authorative each site is in the top 10. Now you can actually see since it updated
the ranks I have moved into the number 1 position for SENuke XCR review and just take a look
at that. Have a look at how my page authority and domain authority stacks up against the
rest. It�s no way near the strongest but it�s
not all about the links, that�s all I’m going to say. So you can see here how easy it is to get
a quick overview for keywords. You can also run more detailed reports if you want to look
into it further and if we just come back to the keyword bit we can see a tickbox here
and if you wanted to add that you can click on add keyword. So you can just work through this list adding
the keywords you want to track but you can also look in Google Analytics yourself for
some additional keywords you might want to track. So if you’re in analytics you can just hit
traffic sources, search engine optimisation and queries. Now this interface is what used
to be available via Google Webmaster Tools but its now available directly in Analytics.
It’s always kind of a day or two behind but it does let you see a lot of data about keywords
that you’re not currently seeing. The problem is if you come to sources, search,
organic and look at the keywords here we are getting a lot of this not provided data which
is when people are searching with secure search enabled which is enabled by default now which
is a problem because we don’t know much about all of these visits in this information. But when you look at search engine optimisation
& queries you can see here the terms, the popular terms are different and we can also
see what sort of impressions we are getting and what your average position is. So just Ahrefs on its own I’m getting average
position of 4.4 – that�s probably a keyword worth tracking. It’s had a lot of impressions;
I’ve had 35,000 impressions on that keyword in the last month. So have a look through
here and see if there are any keywords you would like to add and track that aren’t available
through the SEOMoz interface. So I’m just going to compile my list of keywords
now and add them to the keyword tracker. I’ve added a total of 48 keywords to my campaign
and you can see some of them down here. I didn’t go overboard just some of the ones
I would like to keep an eye. And after doing that if you come across to campaign settings
here you can change a few things up and you can also add tracking from other search engines
here and countries if you want to as well as select which is the main one you want to
track. Don’t forget to add your Google Analytics
profile and you can also add your competitors down here which I’m going to do now. Let’s
see how I stack up against some of the people I’ve been following for many years. Shoemoney the obvious one, let�s have a
crack with John Chow see what he can do and Zac Johnson he is a pretty cool dude and save
settings. Now the rankings only update weekly, this
is a good thing. I know a lot of people like to track rankings daily but there�s that
much fluctuation and looking at things daily rarely gives you any actionable data it just
makes things harder and more confusing for you. Now for the keywords I have just added in
its not going to fetch that data for us just yet but for the original 5 keywords we can
see how we are performing here as well as any traffic increases those keywords have
brought to us. So this report will be much more handy once
it�s gone out and pulled that data in for us. You can also do additional research on
the keywords and look at history and ranking analysis and things like that. As well as, you can actually export these
reports into a variety of different formats but I’m going to explore the reports with
you in much more detail because this is a really powerful part of SEOMoz. So while it�s going to pull in all of those
rankings let’s take a look at the crawl diagnostics. The crawl diagnostics summary is actually
somewhere you should spend a lot of time. As you can see here I’ve got quite a lot of
errors and warnings that I obviously need to go through and fix and you can see a breakdown
of all of these errors and warnings as we scroll further down. And if you want to dig into anything further
you can just click on it, so title element to long we can click on that there and this
graph will actually progress overtime and show you so if you fix all of these now the
next time it crawls you should see this graph become a downward trend and you can see all
of the URLs here. How many characters they are and how many
they are over by and you can work through and fix those for example. You can quickly
navigate between the different errors here. Now one of the ways that I had a big problem
with was meta description tag, that was by far the biggest problem. Like 600 and odd
pages that don’t have the meta description tag set and we can quickly see here. Ok none
of my category pages have a meta description, that�s pretty naughty. The contact me page
that�s pretty basic error for me not to have that there. The forums, now the BBPress plugin itself
doesn’t actually generate the meta descriptions but look at how many different forum topics
there are here that don’t have the meta description. So we need to fix that no doubt about it,
now I have found the quickest way to work through the crawl diagnostics summary is to
export it to a csv which produces a spread sheet that looks like this and then if you
come up to data, filter – this adds a quick filter to everywhere. So this lists all of the different URL’s and
the errors that they have and you can just work through these. So if we find the missing
meta description tag we can just change this to true and that filters out all the URLs
that have that problem. Once you have fixed all of them you can select
all, move onto the next error. So duplicate page content, we can click on true and it
will tell us the URL that it believes has the duplicate page content over here. So it makes it very easy to work through all
the errors when you export it as a csv. Let�s quickly take a look at how we can very very
quickly fix a lot of these errors. So let�s take a look at fixing these issues
quickly. The missing meta description tag is one of the main offenders and it was mostly
forum topics, replies and category pages that contributed to that. If we look at the source
code here of a forum post it even says for us here- Admin only notice this page doesn’t show a
meta description because it doesn’t have one. Write one specifically or setup a template
so I’m using the Yoast WordPress SEO plugin and if you come to SEO title & metas here
and come to post types you can actually define the meta description templates for the various
aspects including forums, topics & replies if you have BBpress installed. Now the reason my forum doesn’t have meta
descriptions is when I first set it up I wasn’t using this plugin and I tried to code it in
and hack the meta descriptions but it just broke everything and eventually I gave up. But since using this plugin I’ve obviously
not thought about that and its actually very easy to fix hundreds of errors here. You can
also setup meta description templates for your category pages & tag pages. So let�s
take a look at doing that. First of all if you come to the help tab there
are a number of placeholders that you can use to make sure that each meta description
is unique. The one I’m going to use to fix the forums is this excerpt tag which will
replace, will auto generate a meta tag for you. So if we come to post types here and find
all the ones to do with forums. That one, that one, that one and this one and this one
and hit save settings. And if we come across to our source code and
refresh it. There we go we can now see the meta description is present. So all of the
missing meta descriptions for forums is now fixed which is probably 500 or 550 or so of
the errors and we just need to do the same for our category pages. So I quite like that we could just insert
an excerpt here that will auto generate as well. Not perfect, you should probably go
in and if you come into post>categories you can actually setup a description for each
category here and use that as the meta description. That�s the best way to do it but if you’re
short on time you can just add the excerpt into there. So you know if you do see a lot of errors
when you first login don’t be worried. They are quite easy to fix. Title element too long
let�s take a look at what�s causing that see how quickly we can fix that. Ok so its tagging my name onto the end which
is like 17 or 18 characters and you can see a lot of these are under that kind of level
so we can fix a lot of these errors by actually removing my name from the end of the title
and that is done if you come to post types, you can see here this site name placed holder
that�s getting tagged onto the end of everything. In fact we can remove all of that and just
have the title we I actually set for posts and pages and that should remove a lot of
the title length issues and again save settings and a lot of those are fixed. So let�s move
on to the next part of SEOMoz. The on page optimisation tool will provide
optimisation advice for all of the keywords that you track. Now these get updated weekly
and because I’ve only just added a lot of keywords there�s only 3 reports available
right now but next week they’ll be available for every keyword. If you click into them down here you can see
all of the different points that it checks for here and it doesn’t think I’ve used keywords
appropriately and it tells you why it doesn’t and what the recommendation is and it does
this for all of the various points here that you can see. You can also export these reports as PDF,
but if you want an on page report right now that hasn’t been generated yet what you can
do is select any of your tracked keywords here, import any URL that you want there and
click grade my on page optimisation and that will go out and fetch a fresh report for you. Moving onto the link analysis section remember
before we added my competitors as Shoemoney, John Chow and Zac Johnson just to see how
I stack up against some of the people I’ve been reading for a number of years and as
you can see I’m pretty far behind in the metrics here. Don’t even win 1 of them, not even close.
So if you want to learn a bit more about these metrics you can mouse over and click on learn
more. You can also delve down and see which are the most powerful links for each of your
competitors. You can see John Chow has got Technorati links
as has Zac Johnson so perhaps I need to get some links from there. Shoemoney he’s also
got Technorati links that I don’t. I would love a link from the SEOBook glossary, maybe
one day I’ll earn one. You can also drill down and look at the top
pages of getting links as well as the anchor text phrases used most. You can see the trend
here is our name or domain name between all of us so it�s interesting to see that has
happened in line with my competitors and that�s what I should be expecting to see. You can also drilldown into backlinks even
further; let�s have a nosey at some of John Chows. See more in open site explorer so here
you can actually look at all of the inbound links that SEOMoz has found. Just for reference
though Ahrefs will find a lot more links than open site explorer does but this gives you
a nice indication you can download it all as a CSV. You can really drill down into the
anchor text and everything like that and what�s really driving things. You can compare link metrics with any other
URLs that you want and there are some advanced reports here and open site explorer is an
entire tool in itself which you get with SEOMoz and they’ve just launched this just discovered
links as they discover links they are trying to get them into the database as quickly as
possible where as previously database updates were done in batches. They are trying to get this to be nearly real
time which will be really really impressive if they manage to do that. So you can see that drilling down all of the
links here the actual link analysis gives you lots of actionable data and reveals your
competitors strongest link sources that you can go and steal so that�s a nice nice feature
to have. The organic traffic data, all of this is pulled
in from Google Analytics and provides a nice overview of how many organic visits you’ve
had and the changes which were on the overview screen before. You get some nice little graphs here so you
can see how organic traffic has changed week on week and you can see a little bit of a
spike here after a little bit of a decline and it�s also broken down by search engine
here, pages per visit, average time. So you can actually see Bing only produced
11 visits but those visits actually clicked through considerably more pages than a Google
visitor and spent more time on the site and had a much less bounce rate. That�s an interesting
set of statistics, similar Yahoo traffic visited more pages and had a much lower bounce rate
than Google. Interesting, anyway you can also take a look
at URLs receiving entrances via search so which are the most popular URL’s people are
landing on when they search and you can see here interesting I only published that post
a few days ago and already it is one of the most popular URLs getting traffic from search. And you can also look at the various keywords
that are driving that and you can see a lot of my keywords are branded with my name. So
although you would probably use analytics to drilldown into this data in much more detail
it does provide a really nice overview and you can flick it to a monthly view here to
see month and month changes and well that�s a much better looking growth isn’t it month
on month. The social dashboard also provides you with
some pretty actionable data as you can see here it�s still pulling in the data and
this will work much better when it has data from a certain time period so it can actually
track how many new Twitter and Facebook interactions you’ve had in the last 30 days but it�s
not actually pulled that data in for my account yet. Unfortunately there�s no Google+ tracking
which is kind of weird because the SEOMoz team have done all sorts of coverage on why
Google+ is so important but there not currently providing it in the dashboard. I do believe
they are going to start providing it in the next couple of months but that is a lacking
feature at the moment so hopefully that will come to us very soon. They do add new features
and tools all the time. If you come and have a look here you can see
an example report of social activity and things once its pulled it in as well as your likes
growth and retweets growth and everything like that. You can drilldown into further reports using
the submenu here so if we jump into the Twitter reports we can see a little bit more data
like we’ve got some follower growth here 942 jumped up to 952 and there�s various different
graphs you can get here and additional metrics and exactly the same kind of reports are available
for Facebook which looks something like this. Obviously this will be much more useful once
you’ve got a bit of historic data in here and you can see how the growths and how that
has affected traffic and everything like that for your site directly. So the last thing we need to cover is the
reports section for your campaign and this is really powerful stuff. First of all you
need to add a new report and you get a number of choices here such as the title, a description,
do you want it weekly, monthly or quarterly and who to email the report to when its ready
and you can completely customise exactly what is included in your report. So for example you might build a report for
a client that shows them their ranking summary, improvements and declines. You can view examples
all of these here and what the will actually produce in the report and here�s the ranking
improvements and declines. So providing a top level summary is really
easy, you tick what you want to include. You can give it a title and a description and
choose which search engine it pulls the data from. Now the default descriptions are pretty cool
here it allows you to provide quite a professional and informative report really easily pretty
much by ticking the boxes and using the default options here and you can see there�s all
sorts of different metrics. So the highest ranked keywords, you can provide
this graph and show them which keywords are ranking highest. You might also include traffic
in a report that you’re sending to a client. But to a developer for example you might choose
to just send all of the crawl diagnostics and create a diagnostics report that only
gets sent to members of the technical team so they are constantly informed of any issues
that they need to fix. You can see here all of these different types
of reports or sections that you can include in the final reports. Creating that report,
scheduling it out to send to whoever whenever you want. This makes it really easy to keep
clients up to date with what�s going on, keep people up to date with changes that need
to be made and so forth. It�s one of the most powerful reporting
tools I have come across. So that�s all of the different features and functions of
the campaign section of SEOMoz and you can add campaigns for up to 5 websites in total.
But they also have a bunch of other handy tools. Now we’ve already touched on open site explorer
and you can use this to get the backlinks for any competing URL that you want. Paste
the URL in there, hit search and it will retrieve all of the backlinks pointing to it. You also have free access to FollowerWonk
Twitter analytics, this is actually a pretty cool tool let�s just jump into it quickly
and I will show you what it does. So you can get an analysis on peoples followers, if I
enter mine in here it will just quickly go and fetch all of this data so I can see that
most of my followers reside in the UK and the east coast of the united states. The social authority of the people that are
following me. I have lots of people with not much authority and just a couple of people
with a decent amount of authority. We can also see genders, follower counts of my followers,
following counts, account ages, recencies of tweets, total tweets – all sorts of different
statistics and you can get this. Oh yes this is really cool as well, the most
active hours for my followers so I can see at what time throughout the day that my follower
base is the most active so I know when I will get the most reaction from my Tweets. And there are a bunch of other little tools
available throughout FollowerWonk but this is the one that I really quite liked having
a look through. We’ve also got the newly released fresh web
mentions tool and this is an extension of open site explorers new sort of real-time
attempt at adding links to the database so if enter my URL here let�s see where I have
been mentioned recently and lets have a look across the last 4 weeks and we can see a few
places I’ve been mentioned and I can jump in here and react to those people. For example the forum post here, oh looking
for an SEO tutorial thread containing 2+ hour long video tutorials well I know they are
looking specifically for my tutorial so I could jump into that thread and point them
in the right direction. Now this is in beta it�s not returned that
many results really, BuzzBundle would do a lot better for monitoring the web for terms.
So I’m sure they’ll make a lot of improvements to this tool overtime it has only just been
released as a beta so bear that in mind. And then we just have some of the other tools
we’ve already looked at. They have an SEO toolbar that you can install in your web browser,
a web crawler to crawl any URL you want and check for issues and errors quickly and you
also have access to the Q&A forum where there�s loads of people talking about various problems
and there�s some fairly knowledgeable people in the forum here. The community, YouMoz user blog, there�s
various events and the learn SEO section is quite detailed there�s a huge amount of
resources here to help, perfect really for anyone that is new and just getting into SEO.
You can also read the beginners guide to SEO now you don’t need to be a member for this
but it�s a really nice guide of the basics of SEO and how everything fits together. As you can see it�s really nicely laid out
and easy to follow and understand so if you are new to SEO be sure to check that out. So that pretty much wraps up my SEOMoz review,
I hope you have seen how handy it can be and it makes a lot of the reporting and tracking
of issues quite easy to deal with for all of your campaigns. Don’t forget there is a completely free fully
functional 30 day trial available so make sure you sign up for that and add your site
and see how it performs for you.


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