Silo SEO Structure for Website Optimization | SEO COURSE 2020 【Lesson #15】
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Silo SEO Structure for Website Optimization | SEO COURSE 2020 【Lesson #15】


As in life, the organization of a website is
fundamental. I often see sites with articles assigned to
not so relevant categories, because there wasn’t a clear organization of topics in the
beginning. Instead, in my experience I do the exact opposite! Usually, I start from drafting a series of
categories and then I go to compile the list of articles, which should be perfectly integrated
with the chosen topics. Most experts already know that I am referring
to the so-called “SEO Siloing”. By doing so, I am going to create a series
of themes (categories) and inside them I insert relevant contents. A very illustrative analogy is represented
by the chapters of a book. We can think of a website as of a nice book
made up of various chapters. Obviously all the pages included in a chapter
must be related to the topic covered. The “SEO Siloing” therefore allows us to increase
the relevance of the contents within the same category, thus facilitating the indexing thanks
to an excellent keyword relevancy. But how does this work in practice? Here are some tricks that I would use in order
to do “SEO siloing” of a website dedicated to “women’s diet”: 1) Categories: I would define 5-10 thematic
categories and assign a very specific keyword for each (also in the URL). Diet in Pregnancy: .com/diet-in-pregnancy/#article#
Menopausal Diet: .com/menopausal-diet/#article# Lose weight for women: .com/lose-weight-women/#article#
Muscles for women: .com/muscle-women/#articolo# Beauty Diet: .com/beauty-diet/#articolo#
2) Harmonize Content: think of 10 articles for each category. Don’t make some categories based on 1 article
and other categories based on 25 articles! For example, in the category “gym for women”,
I would insert the article .com/muscles-women/easy-fitness, but not .com/muscles-women/food-anti-wrinkle. 3) Internal Links: when does it makes sense
to insert textual thematic links between one article and another in order to reinforce
the relevance of the topics? If the project becomes complex, like an e-commerce,
you can proceed by using sub-levels like HOME ->muscles women ->legs, without exaggeration. The basic concept is to enclose all those
contents that bind to each other in thematic blocks, in order to increase the relevance
of the text on one hand, and to have a simple but intelligent organization of the topics,
on the other hand.

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