• Webinar: Google Trifecta for your Website
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    Webinar: Google Trifecta for your Website

    >>TOM LEUNG: Welcome to the Google Trifecta Webinar. This is Tom Leung, I am the Product Manager for Website Optimizer. I’m very excited to be here with Michael Wyszomierski from the Webmaster Tools Team, as well as Jeff Gillis from Google Analytics. This is the first time we’ve done a joint webinar, and we think it’s going to be pretty successful because these are probably the three most important tools any website owner should consider using from Google. What we’re going to cover today, specifically, is I’m going to talk for just a couple minutes about how we see the three tools complementing each other, and then we’re going to…

  • The Certified Specialist in Predictive Analytics (CSPA) Credential
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    The Certified Specialist in Predictive Analytics (CSPA) Credential

    NARRATOR: In this era of Big Data, insurance companies are relying more on quantitative professionals to use their unique skills to help manage risk. In fact, more than four out of five insurance companies report increased profitability thanks to evolving analytics and predictive modeling tools – tools that were created by actuaries and data science professionals. BRIAN: There’s just been an explosion in the area with many insurance companies hiring many, many people with predictive analytic type skills. And I believe that will just continue to grow. MARK: In fact it’s probably more important internationally, because a lot of the markets around the world are emerging. Predictive analytics can really…

  • Your Reporting Tools Overview
    Articles,  Blog

    Your Reporting Tools Overview

    So as a Roadside client, how do you know what we’re actually doing for you – and even more so, how do you know HOW your business is doing? Enter reports that are easy to understand, that you can expect on a regular basis! In this short video, We’re going to introduce your main reporting tools and the data that you can expect to find in them. SEO REPORT: since the majority of our clients require ongoing SEO work, You can probably expect to receive the SEO work report. In this report, You’ll see three sections: technical SEO work, on-page SEO work, miscellaneous work – and a summary of the…

  • 3 Free Tools to Check Your Website Speed (SEO Basics part 13 of 17)
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    3 Free Tools to Check Your Website Speed (SEO Basics part 13 of 17)

    In this video I’m going to show you three cool tools that you can use to check your website speed. Alright, let’s check it out. Okay so the first tool I want to show you is called Pingdom and I’ll provide you a link below this video. So basically if you want to check your website speed this is a great resource that’s free online that you can basically use. So I’m going to go ahead and type in “marketingaccesspass.com” and I’m going to click ‘TEST NOW’. Okay, so here are the results that I got and basically you can gather a lot of information from this data.One It tests…

  • Marketing Live 2018: Marketing Innovations Keynote
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    Marketing Live 2018: Marketing Innovations Keynote

    Hi, and welcome to Google Marketing Live. I’m your host Matt Lawson. We’re coming to you live from the heart of Silicon Valley in sunny San Jose, California. It’s great to have you joining us from over 200 countries around the world as we bring together today’s top industry leaders. This is our largest ad innovation event of the year, where we unveil the latest products and features designed to help your businesses grow. This year our Senior Vice President of Ads, Sridhar Ramaswamy, is going to share new innovations designed to deliver more value, more transparency for your brands. And his teams are here to ready to unveil a…

  • Difference Between Google Analytics and Webmaster Tools
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    Difference Between Google Analytics and Webmaster Tools

    What’s the difference between Google Analytics and Google Webmaster Tools and do I need to be familiar with both of them? It’s important to understand the difference between Google Analytics and Google Webmaster Tools because they actually represent two parts of the Google equation Google Analytics measures all the traffic is actually coming into your website no matter where it’s coming but it’s all the traffic that’s in your website and how that traffic is interacting with your website. On the other side Google Webmaster Tools shows you how your web site performing within Google’s search index and only Google Search Index. So it has nothing to do necessarily with…

  • Google Analytics Content Experiments AB Testing
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    Google Analytics Content Experiments AB Testing

    hello and welcome in this video session I’m going to show you how to create a/b testing using Google Analytics experiments now if you do not have Google Analytics installed I strongly encourage you start using Google Analytics and create an account and set up your tracking code and install it on your website now the reason that you want to analyze your visitors interactions is because it will give you insights as to how you can make improvements to your website right and Google Analytics is simply the best tracking platform on internet in Google makes it available for you freely right so therefore if you are not on…

  • Best Search Engine Optimization (SEO) Strategies for 2017!
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    Best Search Engine Optimization (SEO) Strategies for 2017!

    Welcome to what I hope are the best SEO strategies for 2017. I’m grateful you’re here and I’m going to show you the very best up front right now. Here they are, based on my ability, I’m giving over 200,000 people to find me every month. If you look at my YouTube search 161,000 and then if you go over to my Google search through YouTube and then if you go into my website search, it adds up if you put everything in there close to around 200,000 results that I’m getting from organic search traffic every month. Here’s the number one tip, is think outside of the SEO box…