• APP STORE OPTIMIZATION (ASO): Harness the Power of Search with NativeX
    Articles,  Blog

    APP STORE OPTIMIZATION (ASO): Harness the Power of Search with NativeX

    Did you know that 67% of mobile users say that the last app they downloaded was found through an App Store Search? Making search the #1 method for discovering and downloading new apps With the top 3 results delivering over 50% of the downloads. This makes ranking at the top your app’s relevant keyword searches a critical priority for your success. So what can you do to help your app rank higher? Apple and Google have gotten more sophisticated with their app ranking algorithms. So the first step is to understand App Store Optimization (ASO). Similar to Search Engine Optimization for the web, App Store Optimization is the process of…

  • App Store + SEO =❓ | Differences between ASO and SEO
    Articles,  Blog

    App Store + SEO =❓ | Differences between ASO and SEO

    Hi everyone, it’s Maja. I’m Elisa. And today we will start a new series which is about App Store Optimization for beginners. Or for dummies. Exactly. So, we’re really excited for our first video today. And we’ll start off with differences and similarities between So, many of you know, and we had this problem as well to understand the differences between ASO and SEO. And actually, they are different, but they also have some similarities. Which are: For example, they both involve backlinks, they both involve keywords, and they both involve conversion optimization. She was cheating, did you see it? She was cheating. No, I wasn’t. She was. So there…

  • 📱 Google Play Keyword Research for ASO with Free Tools
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    📱 Google Play Keyword Research for ASO with Free Tools

    Hi! This is the Daily Overpass! My name is Eric and I make apps! Now today, we’re going to talk a little bit about keyword research for Google Play. Alright. So, yesterday I talked a little bit about the difference between searchers and browsers. You know, a lot of times, when we develop our apps or we develop products of any kind, we’re thinking in terms of the browser. Somebody who picks it up and starts using it. We don’t think about how they actually find the product beyond and I made the – I compared it to software back in the 90’s and specifically Mavis Beacon Teaches Typing. How…