If you’re targeting China, then you need to focus your SEO efforts on the country’s most popular search engine, Baidu. However, that’s easier said than done, as SEO works very differently on Baidu compared to Google. This means that SEO can be a challenge to people who are only familiar with search engine optimisation for Google. Don’t panic! This video will explain the most important things you need to bear in mind when doing SEO on Baidu. Firstly, be aware that your domain is important to Baidu. You should use a Chinese .cn or .com.cn domain. It’s also advisable to include a relevant keyword in the domain name to signal…
Be aware that mobile SEO means different things on different search engines. On Google, Accelerated Mobile Pages and mobile-first indexing are the latest mobile-related updates that you should be aware of. On the Russian search engine Yandex, webpages are classed as mobile-friendly if they feature vertical rather than horizontal scrolling, and exclude Flash, Silverlight and Java applets. Finally, the Chinese search engine Baidu has launched its own version of AMPs called Mobile Index Pages, or MIPs. These get special icons in Baidu’s search results, encouraging higher click-through rates, so they’re worth doing.