• Articles

    Verbs are better than backlinks

    hey welcome back rent Kazan back in Melbourne back from Vegas had awesome time went to the u.s. search reward spoke at PubCon did a couple of gigs there so much information I’ve taken away from it again and I’ll be bringing you that over the coming weeks Gary Isles from Google’s gonna get back to me about cruel or not melis in your Google search console in case you’re one of the people who’ve wondering what they’re about no one seems to know but we’ll have bring more about that and more about Gary’s presentation also some of the highlights will bring them to you in the coming weeks…

  • 10 Companies That Secretly Control The World
    Articles,  Blog

    10 Companies That Secretly Control The World

    ten companies that secretly control the world number ten Nestle most of the products that you buy are owned by surprisingly small number of monopolistic companies take Nestle for example they own over 8500 different brands in 80 countries they start off of the kind of brands you’d expect arrow KitKat Milky Bar etc but then there are some products that you probably never imagined would be owned by the chocolate giant such as shredded wheat Gerber baby foods hot pockets and Purina pet food they also an approximately 23% of cosmetic powerhouse L’Oreal which cell phones huge brands Garnier Maybelline and The Body Shop and Nestle isn’t the only…

  • Is Google putting more weight on brands in rankings?
    Articles,  Blog

    Is Google putting more weight on brands in rankings?

    >>CUTTS: Hey, so we posted at 8:00 AM if anybody wanted to put some questions online. And it’s 11:00 AM, and we have 114 questions in three hours. So let’s try looking at a few of this. The first question is, “Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes”–what is the definition–Google’s definition of a brand?” And that’s inspired by Aaron Wall’s recent blog post. That comes from Monica in Madison, Wisconsin. So I’ll try to give a pretty complete answer to this. I was planning on talking about it a little bit more at PubCon in Austin…

  • Guide to Local SEO
    Articles,  Blog

    Guide to Local SEO

    Hi, my name is Andy Williams, and I’m one of the search specialists here at Koozai. Today I’m going to be talking to you about local SEO and the link building that goes with it. Now, obviously, link building is a very important part of any SEO campaign, and it’s even more important for local SEO. But before we look into that, I think it’s important that we look into some of the basics and make sure that they’re in place first. So hopefully on your website you will already have the address. This is very important and it sounds like an obvious one, but you’d be surprised how many…

  • Brand Vs Backlinks for SEO
    Articles,  Blog

    Brand Vs Backlinks for SEO

    Welcome back Rankers! Coming to you from a bar in Dubai somewhere. I’m on my way home, so wasn’t sure where I’d be doing the show from this week. I had a spare few hours here, so I thought I’d do the show. It’s a balmy 42°C here, heading into 12°C in Melbourne which I’m looking forward to. Thank you for all the comments last week about brand. I’m going to bang on about it again today. I’ve been exploring a couple of different ideas and I appreciate your thoughts and feedback on this. The theory is that if you are stronger in a particular category with your brand, you’ll…

  • πŸ‡¬πŸ‡§/πŸ‡ΊπŸ‡Έ – How to Setup a Brand vs Non Brand Dashboard – Searchmetrics Webinar
    Articles,  Blog

    πŸ‡¬πŸ‡§/πŸ‡ΊπŸ‡Έ – How to Setup a Brand vs Non Brand Dashboard – Searchmetrics Webinar

    Yes, hello and welcome to another searchmetrics webinar today we are going to show you how to set up a brand and non brand dashboard to kickstart your SEO campaign so let me just introduce ourselves, so my name is Bjoern Beth I’m the director of digital strategies group here at searchmetrics and I’m Felix Oey I’m seniors SEO consultant in digital strategies group as well so previously working with some rocket internet ventures and go Zalando and now here in my so the idea today is to help our listeners today to basically kickstart your SEO campaign.- Very good and you know as I’m working in Felix since a…

  • Articles

    Traffic is more important than backlinks

    Hey! Welcome back, Rankers. I was wrong last week. I’m off to Helsinki tonight, and that is for the SEMrush Summer Jam. So a lot of fun last year, and it’s where SEMrush do this really smart thing, they basically get people from around the world, there’s 40 of us that they look at or ask to come along and basically talk about their product and get some feedback on their product. Now we haven’t used SEMrush recently. Go have a look, it’s really come a long way in the last 12 to 18 month and certainly I’m really enjoying the ordered product. Puts everything in one dashboard really, really…