• SEO Tutorial –  Alt tags and picture images
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    SEO Tutorial – Alt tags and picture images

    Now the next SEO tips I want to talk about what are called �ALT tags�. Now before we actually look at these, let�s see why they�re important. If you go to Google and do a search for the �Google Webmaster Guidelines�. This will come up and if you click here, this will show you the Google Webmaster Guidelines. Now, if you go and investigate Google Webmaster Guidelines, which is an absolute essential if you�re serious about SEO, if you come down here is a section that says �Help Google understand your pages�. And if you go and expand this section here, you will find there are bits in here about…

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    SEO Tutorial | What is on-site SEO and Off-site SEO?

    Now I would like to quickly explain the difference between what is called on-site and off-site SEO factors. This is also known as on-page and off-page. Now firstly on-site SEO. That basically relates to anything you do within your actual website and here are some examples. It�s not an exclusive list but these are some of the important ones. There�s things like your domain name. Ideally you should have your keyword phrase within your domain name. So, my training website for SEO is called www.4seotraining.com.au, so it has a domain name with the keywords embedded within it. Now probably the most important on-site SEO factor of all, is the title,…

  • SEO Tutorial – The Official Google SEO Guide – Learn SEO Tips
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    SEO Tutorial – The Official Google SEO Guide – Learn SEO Tips

    Now the next I�m going to show you is how to look at Google�s own SEO guide. So, if you go to Google and search using the phrase �Google SEO Guide�, you will get results like this. You see this one, it�s a PDF file and open it up it will look something like this. Another great thing about this, is that this is not my opinion, or somebody else�s opinion, this is a guide direct from Google. So, look at the table of contents here, as you can see we�ve got a little bit about SEO basics, then bits on how to create good titles and good descriptions. And…

  • SEO Tutorial –  How to check for broken links | SEO Tips
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    SEO Tutorial – How to check for broken links | SEO Tips

    The next SEO tip I am going to show you is how to check for broken links. Now first off, why are broken links important? Basically, because Google says it doesn�t like them. Now what you need to do, is to do a search within Google, using the phrase �Google Webmaster Guidelines�. Like so. And that will take you to this page here, and if you click on that this page, it is really the starting page for learning about SEO, because this is not my opinion, or somebody else�s opinion, this is from Google. Now if we look here there are three sets of things. There is �Help Google…

  • SEO Tutorials | SEO Quake Website Audit
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    SEO Tutorials | SEO Quake Website Audit

    Now in this next SEO tip, I�m going to show you how to install a simple add-on to your browser, or a plug-in that will allow you to analyse the SEO of your site and also the SEO parameters on your competitors� sites. Now, if you want to do this you have to install, if you haven�t already got it, either chrome or Firefox. So, if I bring up Firefox here. Within Firefox, I would go to this item here and then go to work says �Add-ons�. And where it says �Search for Add-ons�, you just type in the words �SEO Quake�. And press Return. If I click on the…

  • SEO Tutorials for Beginners | SEO and Over-optimization
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    SEO Tutorials for Beginners | SEO and Over-optimization

    In this SEO tip, I just want to draw your attention to the fact that you can get penalised for over optimising your website. Where the line is, is hard to say, but if you do no SEO optimisation on your website, then the website will not be found very well, but certainly if you overdo it, then Google will take the view that you�re trying to spam the search engine results and you will get penalised. Possibly you could actually get deleted from Google altogether. Now as always, the starting point, if you�ve not done it before is to go to the �Google Webmaster Guidelines�. Go and search for…