• Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Successful Web Analytics Approaches by Avinash Kaushik
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    Successful Web Analytics Approaches by Avinash Kaushik

    My name is Avinash. And I am the author of the book that you’ve just seen, and also the analytics evangelist for Google, which is a fun position where you get to do whatever you want, which is sweet. So thank you, Brett. What we want to do today is– at least, I want to do today– is talk to you about successful strategies and mindset around web analytics, specifically. Later in the day, you’re going to hear from other people who are going to talk and touch on various other facets, but I want to talk about web analytics, specifically– now starring Angelina Jolie. The first time, I saw…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • Why optimizing your images is important – All-around SEO training
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    Why optimizing your images is important – All-around SEO training

    in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images let’s dive right in whether you’re a blogger an online shop owner or you write articles for an online magazine or newspaper you’ve probably thought about whether your posts or pages need images the answer is yes there are three reasons for this first of all images bring an article to life if you use…

  • Is Site Search Still Relevant on Mobile? | Klevu | Shopify Plus Experts
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    Is Site Search Still Relevant on Mobile? | Klevu | Shopify Plus Experts

    Yeah for sure, when we’re doing a discovery with a client, mobile is- we talk about that a lot, how we can get people using search on mobile, how we can make sure that the navigation on mobile isn’t too clunky and it provides a really seamless fast experience. So one of the areas we always look for is like expanding the search bar mobile to drive traffic through there, as we mentioned conversion rates soar through search so you really want to be capitalising on that as a retailer. Yeah we can also make other improvements like pushing a full page search results page and just making the whole…

  • From double decker bus to RV in 20 steps
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    From double decker bus to RV in 20 steps

    from double decker bus to RV in 20 steps I’ll show everything. from the.. …empty space… …to the luxury from the planning… …to the building from the misery… …to the fun! so let’s start with step… 1. Buying In 2011 this Neoplan was for sale, so I went to take a look Neoplan ‘Skyliner’ Year: 1992 seats:90 engine: Mercedes V6, 255 PK length: 12m, width: 2,5m, hight: 4m I walked around and in short: I liked what I saw did I fall in love? well, maybe 🙂 I told the seller that I wanted to buy, but after a testdrive checkup by an expert ..during that testdrive I sat upstairs,…

  • Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training
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    Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

    Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone articles? Cornerstone articles are the most important articles on your website. These articles directly reflect the mission of your company, and you definitely want to rank for them. You should choose your cornerstones carefully. Think of four or five pages you would like someone to read if they first visit your website. These articles should…

  • The importance of site structure for the search engine – Site structure training
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    The importance of site structure for the search engine – Site structure training

    In the previous video, we explained why site structure is important for your users. We talked about navigation, user experience and user signals. In this video, we’ll explore the other side of the coin: the importance of site structure for the search engine. We’ll focus less on organizing and classifying your content and more on internal linking here. Because internal linking – and by that we mean linking from one page on your website to another page on your website – helps the search engines to index and rank the pages of your site. So, let’s start with indexing. In the first module of this course, we explained what Google…