• The anti-CEO playbook | Hamdi Ulukaya
    Articles,  Blog

    The anti-CEO playbook | Hamdi Ulukaya

    A cold January day of 2005, I took one of my most important drives of my life. I was on this road in upstate New York, trying to find this old factory. The day before, I received a flyer in the mail that said, “Fully equipped yogurt plant for sale.” I threw it in the garbage can. And 20 minutes later, I picked it up and called the number. The plant was 85 years old, and it was closing. So I decided to go see it. At this time, I wasn’t sure where this road or my life was going. I owned a small cheese shop but really hated business.…