• Yoast SEO
    Articles,  Blog

    Yoast SEO

    in this session we’re going to be talking about Yoast SEO. SEO stands for search engine optimization and we’re going to be applying it to this article today. before we actually look at the mechanics of Yoast SEO let’s quickly look at the article. we have our title here understanding food label dates and then our h2 header here is understanding what food label dates really mean. here’s a tagline here, is a picture with a caption, we have a few a couple of paragraphs, another h2 header, a bulleted list, another h2 header, we have a pull quote here on the right and some other text before we finish,…

  • Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress dashboard you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement”, “good” and “OK”. And this is very convenient because it…

  • Lesson 5: What are keywords? – SEO for beginners training
    Articles,  Blog

    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
    Articles,  Blog

    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard, you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement” “good” and “OK”. And this is very convenient because it allows…

  • Yoast structured data blocks (block editor)  – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

    In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for “how to bake a cake” and we’ll see that there are more than just the regular results. First of all, you have a featured snippet, which tells you exactly how to bake a cake step by step. And also, if you scroll down you’ll see that the snippets right here have star ratings, for example.…

  • Yoast SEO meta box (classic editor) – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast SEO meta box (classic editor) – Yoast SEO for WordPress training

    We’re going to take a closer look at the Yoast SEO meta box. If you’re using the classic WordPress editor, it shows up below the post you’re currently writing. We’re on the first vertical tab, which allows you to do a whole lot of things to improve your SEO. So let’s dive right into it! At the top, you see your snippet preview. This gives you a preview of what your search result may look like in Google so you can make adjustments to it. Note, that it’s not definitely what you will see in the search results, because Google can change things – and often does – and we…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
    Articles,  Blog

    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training
    Articles,  Blog

    Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

    Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone articles? Cornerstone articles are the most important articles on your website. These articles directly reflect the mission of your company, and you definitely want to rank for them. You should choose your cornerstones carefully. Think of four or five pages you would like someone to read if they first visit your website. These articles should…

  • Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training
    Articles,  Blog

    Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training

    The readability of your posts is a key factor for a holistic SEO strategy. We’ve already told you about holistic SEO and how important it is that you write quality content. Quality content of course needs to be original and relevant to your readers, but it should also be easy to read. Let me first tell you what we mean when we talk about content that’s easy to read. I’ll then explain why readable content is extremely important. So what makes a text readable? First of all, a readable text is a text that is well structured. It should have an introduction, a body in which you convey your message,…