• 12 SEO Tips for WordPress and Magento | SEO COURSE 2020 【Lesson #21】
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    12 SEO Tips for WordPress and Magento | SEO COURSE 2020 【Lesson #21】

    Don’t get me wrong because I hate trivializing. In this section, I would just like to give you some fundamental indications on doing SEO for the main platforms, given the fact that for an in-depth discussion, each suggestion alone would probably deserve an entire book. For e-commerce platforms, one of the most used scripts is certainly Magento and, although it requires a minimum configuration in order to improve its indexability, it is probably the most friendly among the free solutions. Let’s see what we need to pay attention to, for SEO purposes: Duplicate Content: talking about online stores, it is normal to have hundreds, if not thousands of product pages,…

  • Sheffield SEO Services | 📍 Yorkshire Search Engine Optimisation 📍
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    Sheffield SEO Services | 📍 Yorkshire Search Engine Optimisation 📍

    Hey guys, it’s Dan here from FatRank UK. Today we’ll be showing you why we’re the top digital marketing and search engine optimisation provider for Sheffield businesses. South Yorkshire is an extremely popular area for business in England, particularly in the city of Sheffield. In an era where a company’s online rankings can make or break organisations, we’re sure you’d agree that SEO is one of the most powerful factors for generating inquiries. With great power, comes great responsibility. For many business owners, the responsibility of improving and maintaining your online presence is just too much work on top of your normal business hours. FatRank are looking to take that…

  • What is SEO and how much does it cost? | SEO COURSE 2020 【Lesson #2】
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    What is SEO and how much does it cost? | SEO COURSE 2020 【Lesson #2】

    Just flat out, SEO (Search Engine Optimization) consists of a set of practices aimed to optimize one’s website in order to improve its position within search results, and thus getting a greater number of visitors. These techniques make it easier to appear on Google search pages (SERP) in increasingly higher positions and to become more visible to navigators. I don’t want to seem trivial, but I know from experience that certain concepts need to be reiterated more than once, especially to beginners. Search engines offer spaces reserved for paid advertisements where, with pay per click (PPC) campaigns, advertisers spend money to bring every single visitor on their company webpages. On…

  • SEO Moz – Great SEO Training Resource, Cheat Sheet 3
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    SEO Moz – Great SEO Training Resource, Cheat Sheet 3

    hi guys just found a resource I thought would be really really handy for your its on what was SEO Moz which is now just Moz.com but they’ve now got a web developers SEO cheat sheet versions 3. And if we scroll down here shows you what kind of things would be in this cheat sheet now this is great for SEO training or if you’ve got new person starting with your company that really doesn’t know much and need a little teach you like this but it’s it’s great for anybody to start an online to get there the basics SEO training under their belt alright I will put…

  • Manual Penalizations VS Google Updates from 2011 to Today | SEO COURSE 2020 【Lesson #49】
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    Manual Penalizations VS Google Updates from 2011 to Today | SEO COURSE 2020 【Lesson #49】

    I remind you that Google’s primary goal is to show his visitors the best possible results for their research. To achieve this, Google has implemented a very sophisticated algorithm. Despite all possible efforts, there are and there will always be many flaws. Precisely for this reason, Big G has developed punishments for those who play without following the rules and exploit these loopholes to get higher rankings without deserving them. There are two macro-categories of penalties and many still confuse them today: Manual: a team of people monitors the Internet to see if anyone is cheating. If so, a sanction will be applied. For example a loss of positions and,…

  • Silo SEO Structure for Website Optimization | SEO COURSE 2020 【Lesson #15】
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    Silo SEO Structure for Website Optimization | SEO COURSE 2020 【Lesson #15】

    As in life, the organization of a website is fundamental. I often see sites with articles assigned to not so relevant categories, because there wasn’t a clear organization of topics in the beginning. Instead, in my experience I do the exact opposite! Usually, I start from drafting a series of categories and then I go to compile the list of articles, which should be perfectly integrated with the chosen topics. Most experts already know that I am referring to the so-called “SEO Siloing”. By doing so, I am going to create a series of themes (categories) and inside them I insert relevant contents. A very illustrative analogy is represented by…

  • How to Generate and Choose Keywords | SEO COURSE 2020 【Lesson #4】
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    How to Generate and Choose Keywords | SEO COURSE 2020 【Lesson #4】

    It will seem obvious, but keywords are not all the same! Personally, I love distinguishing keywords based on their “commercial intent”. ● Informational – the user is looking for information on a specific topic (for example “how a smartphone works”) ● Navigational – the user wants to access a specific site (for example “MediaWorld login”) ● Transactional – the user wants to buy something (for example “buy cheap smartphone”) I would like to point out that in case of an e-commerce, you could actually obtain great results by using not only transactional or navigational keywords, but also informational keywords through. For example, by creating specific articles of an internal blog…

  • SEO Video Tutorial – What to Keep in Mind When Selecting Digital Marketing Tools
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    SEO Video Tutorial – What to Keep in Mind When Selecting Digital Marketing Tools

    Hello I’m Victoria Chemko, Principal of Umami Marketing. I’m here in Pattaya, Thailand on the beach today to talk to you a little bit about what you have to keep in mind when you’re selecting tools and solutions for your digital marketing campaigns and your business as a whole stay tuned for all the details on this edition of the digital marketing postcard today’s question comes from subscriber nick of men and kills he wanted to understand what we should keep in mind when he’s trying to select tools and software for his business and his digital marketing first of all make sure to keep in mind to mind saving…