• Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Try the NEW Bruce Clay SEO Plugin for WordPress!
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    Try the NEW Bruce Clay SEO Plugin for WordPress!

    Your webpage has to compete against millions of others for search traffic. To give your content a competitive edge, level up your WordPress SEO. The new Bruce Clay SEO analyzes the top ranked results for your keywords in real time to give you custom SEO insights right in WordPress and raise your SEO to the next level! Try the new Bruce Clay SEO plugin for WordPress. Raise your SEO to the next level.

  • Lesson 2: Google search results page – SEO for beginners training
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    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…

  • Bruce Clay SEO Plugin for WordPress Overview
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    Bruce Clay SEO Plugin for WordPress Overview

    Hi, I’m Aaron Landerkin with Bruce Clay Inc., and I’m here today to talk about our new Bruce Clay SEO for WordPress plugin. We’re excited to bring you some of the features from our SEOToolSet® and put them right into your WordPress editor to help you write better content which will perform better in the search engines. So the first thing we’re going to go over is the WordPress dashboard. The Bruce Clay SEO plugin has a widget that appears on the WordPress dashboard and displays useful things like your top five posts and your SEO content score and how it’s changed from last month. Next we can dive into…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • Why optimizing your images is important – All-around SEO training
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    Why optimizing your images is important – All-around SEO training

    in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images let’s dive right in whether you’re a blogger an online shop owner or you write articles for an online magazine or newspaper you’ve probably thought about whether your posts or pages need images the answer is yes there are three reasons for this first of all images bring an article to life if you use…

  • TOP 10 SEO Tools + Automatic Link Exchange System – TrafficFeed.com
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    TOP 10 SEO Tools + Automatic Link Exchange System – TrafficFeed.com

    What is TrafficFeed.com ? Trafficfeed.com is an internet marketing company with a wide range of tools to help those who want to market their company online achieve their goals. One of the main features of our service is Automatic Link Exchange exchange. What about Google updates ? Doesn’t it make your service less important ? Very good question… In fact on the contrary our service is more important because of the fact that we are able provide quality links directly related to company’s niche/category. Links were and will always be important, but they must be related to what company and its website is about. And more than ever companies do…