• The Importance of Page Speed
    Articles,  Blog

    The Importance of Page Speed

    Hi! It’s Eric with Globe Runner Search Engine Optimization again! I want to talk today a little bit about looking ahead into the future and what’s changing in the search landscape. So when we’re working with clients, we not only want to do something that is going to work today, but we really want to do work that is going to work tomorrow. So right now when I’m looking ahead, I want to just point some things out that are changing in the search world, and I believe that Google is moving toward using page speed, the speed at which a page is downloading, as a key metric in ranking…

  • Keyword Research and Match Type
    Articles,  Blog

    Keyword Research and Match Type

    Hi this is Eric with Globe Runner Search Engine Optimization and today I’m going to talk a little bit about using the Google Keyword Tool. So, I’m going to talk a lot about match phrase. Let’s go forward, I’m going to start with just paintball, just as a random word to look at and just see what comes up and we’ll see how this thing works. So we can scroll down and we get the results and it shows how many people were searching for paintball, paintball supplies, paintball stores, and you notice pretty quickly here that paintballs, plural, has 165,000 searches per month and then paintball, singular, has 6…