• How to Make Sure Algorithm Changes Don’t Destroy Your Business
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    How to Make Sure Algorithm Changes Don’t Destroy Your Business

    – We’ve all lost traffic from Google organic algorithm update or a social media algorithm update. In other words, these algorithms, whether it’s Google, whether it’s Facebook, they can all destroy your business. How do you make sure you can still survive? Because look, when these algorithm updates happen, some business go down, but other businesses go up. In other words, your losses are typically someone else’s gains. Hey, everyone, I’m Neil Patel. And today, I want to discuss how to make sure algorithm change doesn’t destroy your business. Five sure-fire tactics. (gentle electronic music) Before we get started, make sure you subscribe to this channel. That way, when I…

  • SEO & PPC News | 08-10-2018 | Google Algorithm, Search Console & More!
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    SEO & PPC News | 08-10-2018 | Google Algorithm, Search Console & More!

    Darren: In this video, you’re going to learn about some changes Google have made to the search console when it comes to the search results page. You’re also going to see something very sneaky that Google have snuck in to their new update to the Chrome browser, and in addition to that, there’s been yet more changes with the algorithm. This is search engine news coming up. [music] Hey there guys, Darren Taylor of the bigmarketer.co.uk here, and my job is to teach you all about search engine marketing. If that sounds up your street, you should consider subscribing to my channel. Today is about search engine news. Let’s get…

  • Do’s & Don’ts of SEO – Search Engine Optimisation
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    Do’s & Don’ts of SEO – Search Engine Optimisation

    Hi I’m Rafid Nassir from SEO.co.uk, and today I’m going to be taking you through a few do’s and don’ts with SEO, and optimising your website I’m going to be starting off with slapping on links for the sake of SEO. Now this is a, this used to be a very common practice, and it still is with a few cases, where people would just get links for the sake of SEO, and it’s fair enough because back just 1 year ago, maybe 2 years ago, it was a known thing that; the more links you have, the higher you’ll rank on Google, but that’s not what you want to…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • What Is Googlebot? The Google Algorithm
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    What Is Googlebot? The Google Algorithm

    Have you ever heard of Googlebot or maybe the Google index? I will never forget. One of… One of the jobs that I won over another web developer is they called the Google algorithm. Kind of like alka-seltzer? Anyway it’s the algorithm. And a lot of business owners are just frustrated, right? Because I don’t get it. In this video, we’re really going to deep dive into Google bot and we’re going to talk to how to demystify it so that it makes a difference to your bottom line. So, let’s talk Googlebot also called the Google algorithm. Maybe you’ve heard spiders. I was kind of funny spiders spiders. You…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • What is Google’s Algorithm – Revealed from an SEO Expert
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    What is Google’s Algorithm – Revealed from an SEO Expert

    Everybody Alec Shekhar here, today I’m going to talk about S.E.O. This is the first video in the video tutorial series, now you’re going to want to watch all the way through this video because at the end of this video I’m going to give you some information that is just going to floor you. Because I’m going to tell you exactly what Google is looking for, and what their formula entails, so stick around. Now this talk is really about how to get found on Google and to capture more leads, so first I want to define what search engine optimization is. It’s the process of affecting the visibility…

  • Lesson 2: Google search results page – SEO for beginners training
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    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…