• Why are .com sites ranking highly in UK SERPs?
    Articles,  Blog

    Why are .com sites ranking highly in UK SERPs?

    >>CUTTS: Okay, let’s walk through some questions. There was an interesting one from Guavarian in the U.K. and I think Rhocile like lobbied for a bunch of people to vote for this. Essentially they’re asking why for the U.K. SERPS, that’s Search Engine Result Pages, are you seeing a lot of .coms instead of .co.uks. And it’s absolutely true that if you do a search for, say, car insurance on Google.co.uk, you’re more likely to see for example tescofinance.com or Churchill.com. Some sites that are definitely U.K. focused, that are, you know, even mentioned U.K. in the title but are not necessarily .co.uks. Well, the short answer is that, you…

  • Is it useful to have a section of my site that re-posts articles from other sites?
    Articles,  Blog

    Is it useful to have a section of my site that re-posts articles from other sites?

    MATT CUTTS: OK. Today’s question comes from Gus in Massachusetts. And Gus asks, many sites have a press release section or a news section that re-posts relevant articles. Since it’s all duplicate content, would they be better off removing these sections even with plenty of other unique content? The answer is probably yes. But let me give you a little bit of color about the reasoning for that. So a lot of the times at Google, we’re thinking about a continuum of content, and the quality of that content, and what defines the value add for a user. So let’s draw a little bit of an axis here and think…