• Best SEO Books
    Articles,  Blog

    Best SEO Books

    There are a lot of so-called experts on the internet that say they know all about SEO. I’m going to introduce you to my world of SEO experts and show you some of my favorite books on how to be the most findable business online. If you love to read or you have an e-reader. Then I’ve got some great books for you. Now, I know a lot of us do our learning through internet. Internet searches blog posts. But I wanted to cover my top books on SEO and social media. People that I admire greatly and I want to point you toward because they are master craftsmen in…

  • How To Hire An SEO Expert
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    How To Hire An SEO Expert

    When you’re looking at get hiring search engine optimization experts or web design experts, there’s a quick checklist that you can go through to make sure that you’ve done your due diligence, you’re not just going off something that looks pretty or someone recommended to you. You’re really checking their references. And I’m going to give you some tools for you to be able to check their work and make sure they’re the real deal. Hiring an SEO proffesional can be tricky. There’s a lot of people that never pull back the curtain and show you what you need to know to actually hire and work with SEO or search…

  • The SEO Content Template
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    The SEO Content Template

    Today we’re going to look at how to find out how much content you have to write to rank for a given keyword phrase? Yes, there is a tool that will tell us exactly the amount you need to write to rank top 10. So, if I’ve heard it once, I’ve heard it a thousand times. How much do I have to write to rank for that keyword? I hear all the time. And historically, you would have to guess. Well, I’ll do 300 minimum is which we used to tell clients. But what if the top 10, all are at 10 thousand? You gave it a good step but…

  • Hashtags For SEO
    Articles,  Blog

    Hashtags For SEO

    Have you heard of the concept of hashtags? I remember them where were pound signs. Remember that? And you don’t do this. And you don’t say hashtag out loud according to my teenager. So today, we’re going to talk about hashtags for business owners. The do’s and don’ts and how to find the right ones to bring more traffic to your website. No, I’m not playing tic-tac-toe. I am actually talking about hashtags today. Hashtag. Anyone rolled their eyes when they heard the word hashtag? Yeah, I get a lot of that especially when I speak to CEOs and business owners. They’re like, “What the heck is a hashtag?” Some…

  • Social Media vs. SEO
    Articles,  Blog

    Social Media vs. SEO

    So, when you say SEO versus social media, right? It’s the big match fight. Well, you know, they’re not fighting against each other. They’re actually working with each other. Remember, social media, they’re search engines. And that’s we’re going to talk about today. Today, we’re going to talk about the ultimate fight, right? SEO versus social media. Ding, ding! Well… Guys, let’s not think about it that way. It’s not one of the other. It’s how they come together that matters. So, let’s take a step back. Search engine optimization has been around for well over a decade. And I spent my formative years at Yahoo really looking at buyer…

  • SEO For Restaurants
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    SEO For Restaurants

    If you want a restaurant, you know that reviews and SEO are the lifeblood of your business. Today we’re going to take a look at how can you be a savvy marketer be the most findable restaurant online and spend the least amount of money getting there. If you own a restaurant, you know how challenging it is to become findable online. You probably have a ton of people walking in every day trying to sell you some new marketing strategy. I’m going to show you as a restaurant owner, or a hospitality group, how you can dive deeper into your findability based on how your prospective audience is searching…

  • Finding Google Trends
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    Finding Google Trends

    Google has a lot of really cool tools. What I’m going to show you today is Google Trends. And it’s going to show you all about how people think right now, what’s trending and what’s going away. So, Google has a huge amount of tools. They collect all the data through their search engine and can parse it down into very interesting trends. So, I want to talk about Google Trends today. It’s a great way to keep your eye on what’s happening in the news today as well as what may be happening specifically inside your niche. Alright. So, here’s Google Trends and we’re going to take a look…

  • Role Of SEO In Digital Marketing
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    Role Of SEO In Digital Marketing

    So, in the world of digital marketing, there’s a lot of absolutes. Should I do this? Should I do that? I should you just SEO as you’re just blogging. Well, there are no absolutes. So today, we’re going to talk about what is the role of SEO in your digital marketing strategy. What works and what doesn’t? So, when you’re sitting down and making your plans for 2019 into 2020, you’re going to get a lot of things put on the table. You’re going to have SEO, blogging, website and social and maybe some other things that you want to throw in there like podcasting. The problem is like as…

  • Do This One Thing On Your Website
    Articles,  Blog

    Do This One Thing On Your Website

    We’re going to look at do this one thing on your website. What are some easy tips that you can go in right away today that will take less than 5 minutes that will make a big difference in your website design? When you were thinking about what’s the one thing I can do in less than 5 minutes that’ll make a huge impact in your website, I want you to think about, “What am I saying on the home page?” There is one tool it’s going to take you less than 5 minutes to check and say, “What am I really saying to a robot about what my page…

  • SEO Website Example: A Before & After Story!
    Articles,  Blog

    SEO Website Example: A Before & After Story!

    I love a case study. And today, I’m going to show you an SEO case study from start to finish on how you could make your website the most findable beautiful site online. When you’re thinking about making a website findable. A lot of it is about strategy. Do this, do that, do this, do that. But it doesn’t really give you a holistic understanding of how to do it from start to finish. So, I’m going to walk you through a real-life SEO example. So, you can get a sense of what does this look like full circle? We’re going to start with the gentleman. This is Aaron. And…