• Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Lesson 4: Exploring holistic SEO – SEO for beginners training
    Articles,  Blog

    Lesson 4: Exploring holistic SEO – SEO for beginners training

    Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj Mahal set Joost built at our Yoast Lego building day, what you get is a very big book which tells you which packages are going to build which sections of that enormous box that you’re about to build. Lego helps you every step along the way, and makes the experience enjoyable at the same time.…