• Articles

    HubSpot Content Strategy And Optimization Tool

    Alright so I’ve got this great idea Because I heard that we need to strategy. Okay? So what we’re gonna do is we’re gonna actually create this really long piece of content That’s amazingly helpful around like a certain topic of our business. That sounds amazing. And then what we’re gonna do is we’re gonna create subtopics that Actually go under that to help create it so that everybody can find it. So why don’t you tell them about it? All right, I will So that’s what we’re gonna do today. We’re gonna talk about HubSpot the content strategy tool Subtopics pillar content all those things and really in today’s…

  • Articles

    How to Optimize for Google’s Featured Snippet Box

    In the past, getting the number one position in search results was the ultimate goal for ambitious marketers. But Google has reset the starting point. And now position zero — known as a featured snippet — is the one with the authority. So, what is a featured snippet? “A featured snippet is often or historically known as a quick answer box.” That’s Matthew Barby, HubSpot’s Director of Acquisition and resident SEO expert. “Featured snippets have impacted SEO quite a lot over the past couple of years. A lot more people are either, one, going through and just getting the result directly without ever leaving the search results which can mean…

  • Evolution of Search – Whiteboard Friday – Danny Sullivan
    Articles,  Blog

    Evolution of Search – Whiteboard Friday – Danny Sullivan

    Hey Moz fans. Welcome to Whiteboard Friday. I’m not Rand. I’m Danny Sullivan, the founding editor of SearchEngineLand.com and MarketingLand.com. Because it’s 8,000 degrees here in Seattle, Rand has decided not to be around, and I am here sweating like a pig, because I walked over here. So I’m very excited to be doing a Whiteboard Friday. This is my first solo one, and I’m told I have to do it in 11 minutes, and in 1.5 takes. No, just one take. The topic today will be the evolution of search, trademark Google. No, they don’t own search. There was a time when they didn’t own search, which brings us…

  • Improved Keyword Research with HubSpot SEO Suggestions
    Articles

    Improved Keyword Research with HubSpot SEO Suggestions

    Hey, do you ever wish keyword research could be easier want to create more effective blog articles and on-page content? Well in this video I’m gonna show you how the HubSpot SEO tool that’s right HubSpot SEO tool is running to your rescue. You know what time it is. Are you a HubSpot user looking for fun and interactive? education that helps you be better at HubSpot then welcome to Sprocket. Ah, what’s up? I’m your boy Jorge be thomas the HubSpot sprocket a guru. Not a guru But I am from impulse creative and I’m bringing you yet Another HubSpot update figuring out what to write about for your…

  • Topic Clusters: The Next Evolution of Content Strategy
    Articles,  Blog

    Topic Clusters: The Next Evolution of Content Strategy

    “Somerville restaurant.” You know, it wasn’t long ago that you’d type some broken search term like this into Google. Now of course, you simply ask, “Where should I go for dinner?” That’s because you assume search engines are smart enough to recognize intent. But does your SEO strategy reflect this changing search behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility. Consider how the average website grows. You start with a homepage and a blog. You decide to target…

  • HubSpot Content Strategy Tool Overview
    Articles,  Blog

    HubSpot Content Strategy Tool Overview

    Hey sprockets here. So you ready to get your content marketing learn on topic subtopics pillar pages with Jenn Villa That’s right a guest today. You know what time it is Are you a hub spot user looking for fun and interactive? Education that helps you be better at HubSpot then welcome to sprockets. Ah Thanks Jorge. Hi everyone. I’m Jen from impulse creative. And today I’m gonna teach you how to make a topic cluster in hub spot other clusters are super pertinent in the world of SEO right now because as the search engines Change and get smarter at understanding what? Content is semantically related. We need to…