• How can I remove old content from Google’s index?
    Articles,  Blog

    How can I remove old content from Google’s index?

    >>CUTTS: Here is a fun question from Sebastian in Germany. Sebastian asks, “We still have old content in the index. We block them via robots.txt use 404 and delete them via Webmaster Tools, but Google still keeps it. What can we do to quickly delete content from the index?” This is a great question. It looks like you’re doing all the right things, so I’d be interested to find out more details. But let me tell you what most people do because there is often, you know, some sort of accident in place. If you want to remove a single page, you need to make sure that your web server…

  • Google search switching to mobile first index – Digital Minute 18/10/16
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    Google search switching to mobile first index – Digital Minute 18/10/16

    Hello and welcome to Digital Minute, this week we’re discussing Google’s latest mobile search announcement. Back in September 2015 Google declared that it was experimenting with a mobile only index in order to alleviate a number of ranking signal issues for mobile. 1 years on and a recent announcement from the search giant discussing a full split seems to suggests an official launch sometime in 2017. The search engine already favours sites that work well on mobile devices over ones that don’t, considering factors such as text size and link accessibility. having recently dropped its mobile friendly tag, Google are looking to take this a step further by intensifying the…

  • Google’s new Mobile Search Index
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    Google’s new Mobile Search Index

    Hi everybody, I’m Sandeep with this week’s Digital Marketing Moment. Today I’d like to talk to you about big changes happening at Google with regards to how they’re indexing websites. Traditionally, Google has ranked all of their websites in one main index, let’s say for argument’s sake, called the Desktop Index. This is a search index that catalogs all the websites online, and thru Google’s proprietary algorithm, with hundreds of different ways to calculate, determines how websites are ranked on web search results. When people execute searches on mobile devices, this same index is what they’ve been using so far, up until now. Going forward, Google is now beginning to…

  • Submit to index via Google Webmaster Tools
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    Submit to index via Google Webmaster Tools

    Hi everybody, Matt Cutts here. I wanted to tell you about a neat feature of Google Webmaster Tools that you might not have heard about yet. So there’s already this cool feature– hopefully you have heard of it– called Fetch as Googlebot. And what that does is, imagine that your website’s been hacked. So you want to find out whether you’ve really gotten rid of the hack because the hackers have gotten smart. They’ll do things like only show Googlebot the content, and regular people don’t see the hacks. So when you trigger Fetch as Googlebot, it will actually send the real Googlebot from Google to fetch a page on…