• Fragment: Internal linking tool
    Articles,  Blog

    Fragment: Internal linking tool

    In this video I’m going to tell you about our internal linking tool in Yoast SEO Premium. First of all let’s start with what the internal linking tool exactly is. Well, it’s a tool that gives you suggestions from related articles to the one you’re writing. You can use these suggestions to easily add meaningful links to your text. Please note though that this is a premium feature of our plugin.

  • Yoast SEO around the world!
    Articles,  Blog

    Yoast SEO around the world!

    Hi everyone. Of course we can tell you why Yoast is so very awesome but we’d rather have you hear it from people all over the world. So we ask people, what do you like about Yoast? Hi, my name is Matt Mullenweg and I love how much Yoast contributes to the WordPress community. So thank you everyone at Yoast. My name is Miriam and I love Yoast because they think of everything including schema. Yes, I’m a geek! I love Yoast because you don’t have to be an SEO expert to be found on Google And Taco! Hi, I’m Jeremy. I love Yoast because of the people, their contribution…

  • Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress dashboard you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement”, “good” and “OK”. And this is very convenient because it…

  • 1 Simple Trick to Get Ranked High on Google FAST – HTML Internal Linking for SEO
    Articles,  Blog

    1 Simple Trick to Get Ranked High on Google FAST – HTML Internal Linking for SEO

    Do you know what one of the easiest ways to increase your rankings are? Well, if you look at a site called Mashable.com they rank for almost everything on Google. They don’t have as much authority as TechCrunch.com, because TechCrunch has so many more back links, but what I can tell you is, Mashable does a much better job of internal linking, and that’s why they rank so high. Hi, everyone. I am Neil Patel and today, I am going to teach you how to increase your rankings through internal linking. If you look at neilpatel.com, you will notice that I rank really high for terms like online marketing. I…

  • Lesson 5: What are keywords? – SEO for beginners training
    Articles,  Blog

    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
    Articles,  Blog

    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
    Articles,  Blog

    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard, you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement” “good” and “OK”. And this is very convenient because it allows…

  • Lesson 2: Google search results page – SEO for beginners training
    Articles,  Blog

    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…