• You Ask, I Answer: Local SEO Strategy?
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    You Ask, I Answer: Local SEO Strategy?

    Christopher Penn: In today’s episode chat asks, starting on a new website builder and incorporating multiple drop off locations in various states of the business would be best for SEO value to build standalone sites for each drop location or keep each location as a page under the main site. So generally speaking, when it comes to technical SEO, which is what we’re talking about sort of the infrastructure underneath the website, you want to follow a logical organizational system that adheres to the way that search engines especially Google, like to see site data. So that means you have one large organizational container of some kind, and then separate…

  • Stand out in search results with Rich Cards
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    Stand out in search results with Rich Cards

    Ever notice how when you’re searching for funny movies or cake recipes, you click on a link, you look at these suggestions, and you’re like, meh. So you go back. You click on another link. You look at the suggestions there, and it just takes forever. It’s a bit annoying, isn’t it? Why is that? Because what you’re searching for is things. And, in fact you’re getting links. What if instead you got organized visual results to help you spot the thing that you wanted right away? That would be neat, right? We thought so. So for this type of category queries, we’re changing Search to show more things and…

  • Yoast structured data blocks (block editor)  – Yoast SEO for WordPress training
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    Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

    In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for “how to bake a cake” and we’ll see that there are more than just the regular results. First of all, you have a featured snippet, which tells you exactly how to bake a cake step by step. And also, if you scroll down you’ll see that the snippets right here have star ratings, for example.…

  • JSON-LD Structured Data: Where to Insert in a Page? #AskGoogleWebmasters
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    JSON-LD Structured Data: Where to Insert in a Page? #AskGoogleWebmasters

    Today we have a question from Virginie who’s asking is It possible to insert JSON structured data at the bottom of theinstead of the? It seems to work fine for many websites. Thank you for your question, Virginie. JSON-LD is one of the ways that Google can process structured data on a webpage. The other supported formats are microdata and RDFa. RDFa is an HTML5 Extension that supports linked data through additional attributes added to existing HTML tags on the page. Microdata is an open community HTML specification used to nest structured data within HTML content. Like RDFa it also uses HTML tag attributes for this. JSON-LD in comparison is…

  • Lesson 16: What is structured data – SEO for beginners training
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    Lesson 16: What is structured data – SEO for beginners training

    Hey, we’re going to be talking about structured data. What is structured data? Well, structured data is a piece of code which gives the search engines additional information about your page. It basically gives them more information about your page than they would otherwise understand. So Google uses it to better understand the contents of a page, and it uses it to create rich results. Let’s try an example, because structured data is a term that really drives me off and it probably does you too. Let’s talk about a recipe. As humans, we can make sense of a recipe immediately. We’ve known what recipes looks like, we’ve seen thousands…

  • Build a Small Knowledge Graph Part 1 of 3: Creating and Processing Linked Data
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    Build a Small Knowledge Graph Part 1 of 3: Creating and Processing Linked Data

    Hi, I’m Jarek Wilkiewicz, and I’m a developer advocate. I was born in Poland. And like many other engineers, I grew up reading science fiction. In fact, this is my favorite author. My childhood home was actually very close to his house in Krakow. And little did I know that his work would have major influence on my life. Did you red science fiction too? Do you remember the moment when the protagonist, while busy saving the world, asks her computer for something? Computer, make it so. And the machine just does it, and it nails it. Now, why can’t the real world be more like this? For example, when…