• Why Bing Isn’t a Failure (& the Future of the Internet)
    Articles,  Blog

    Why Bing Isn’t a Failure (& the Future of the Internet)

    Here’s something you’ve never, ever heard before: “Hey, good question, you should Bing it” Okay, maybe once. But, except maybe as a punchline, nobody uses Bing. Microsoft has tried, and tried, and tried again, They redesigned the website, spent millions advertising a pun making Google look better, even paid people to use it. And yet, a decade later, Bing is still Bing. So, at this point, why not just abandon the project? Well, because Bing isn’t actually a failure. Far from it. It’s a story of data, and control, and, ultimately, the future of the internet. In 2012, CEO Steve Ballmer announced Bing was finally a real contender. He said…