• What is Anchor Text? | SEO Like A CEO
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    What is Anchor Text? | SEO Like A CEO

    [MUSIC PLAYING] ERIC HOCHBERGER: Hey, guys. This is Eric with Mediavine in our latest video series, where I’m focusing on SEO. Today we’re going to be talking to you about anchor text. What is anchor text, and how is it going to improve your rankings in the search engines? So what is anchor text? Anchor text is the text inside of a link on the web, so anything between those A tags– if you know what HTML is– or if you’re using a WYSIWYG, or what you see is what you get, or a visual editor inside of WordPress. It’s basically the link that’s actually highlighted or a different color.…

  • Should I add rel=”nofollow” to links that are included with my widget?
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    Should I add rel=”nofollow” to links that are included with my widget?

    Today’s question comes from Madrid. Christian asks, what should we do with embeddable code in things like widgets and infographics? Should we include the rel nofollow attribute by default, or advise the user that the code includes a link and give him the option of not including it? So my answer to this is colored by the fact that we have seen a ton of people trying to abuse widgets and abuse infographics. We’ve seen people who get a web counter, and they don’t realize that there’s mesothelioma links within there. So I’ve done a previous video where I talked about the criteria for widgets. Does it point back to…

  • Is the order of links on a page important for SEO?
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    Is the order of links on a page important for SEO?

    >>CUTTS: We have a question from Matt in Lexington, Kentucky. “Wohoo, go Wildcats!” Matt asks, “Is first link priority and on-page SEO factor? If so, should we modify CSS or JavaScript to show the correct link first?” So, if I understand this question correctly, he is saying, okay, does the first link on a page really matter a lot? And so, should I make sure that that first link is really what I care about the most. In general, I wouldn’t worry about it. You know, I wouldn’t. If you have a thousand links, I wouldn’t make it a thousand and first but there’s no special benefit to having it…

  • Which is more important: content or links?
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    Which is more important: content or links?

    Here is a fun question from Jeff in New York City. As Google’s algorithm evolves, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? So, I’ll stop you right there rather than finishing the question. Google always has to trade off the balance between authority and topicality, for lack of a better word. If somebody types in “viagra”, which is one of the most spammed terms in the world, you want something that is about viagra, you do not just want something that has a lot of authority, like Newsweek or Times, that is talking about, you know, right in an article and…

  • Will Google penalize sites which only link using the nofollow attribute?
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    Will Google penalize sites which only link using the nofollow attribute?

    Today’s question comes all the way from Thailand. Johan Tavard asks, “As many webmasters are linking only in nofollow, killing the natural way of links, do you think Google will penalize people who only link out with nofollow attribute in the future?” So Johan, this is a little bit of a have you stopped beating your wife yet question, in that there’s an assumption baked in, which is not necessarily true. Specifically, you’re saying many webmasters are linking only in nofollow and that’s killing the natural way of links. Whenever we look at the percentage of nofollow links across the web, it’s actually a very, very small, single digit percentage…

  • How many links on a page should we have? Is there a limit?
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    How many links on a page should we have? Is there a limit?

    Today’s question comes from London. Seda wants to know, how many links on a page should we have? Is there a limit? OK, so let me give you the background on this. It used to be the case that Google Bot and our indexing system would truncate at 100 or 101k. And anything beyond that wouldn’t even get indexed. And what we did is we said, OK, if the page is 101k, 100k, then it’s reasonable to expect roughly one link per kilobyte and, therefore, something like 100 links on a page. So that was in our technical guidelines. And we said, this is what we recommend. And a lot…

  • Should I use the nofollow attribute on internal links?
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    Should I use the nofollow attribute on internal links?

    Roland, in Bangkok, asks “Regarding ‘nofollow’ on internal links: Does it hurt? Does it help? I read different comments from Matt on this matter over time. What’s the latest?” Well, I think I have actually been relatively consistent over time which is to say, at best I’ve said, it’s usually a waste of your time, it’s a second order effect you’re much better to spend your time, creating new content that will get links rather than worrying about pagerank sculpting within your own site. So let me just say a little more clearly. I would not use nofollow on internal links. The reason is pagerank comes into your site, it…

  • Articles

    Internal Links: When and How to use them | SEO COURSE 2020 【Lesson #16】

    Few people know that one of the easiest methods to give search engines guidance on the topics of their articles is the use of some special signals, which are often little used, because, in my opinion, completely misunderstood by those who are approaching SEO. In addition to the breadcrumbs, which we have already talked about before, inserting other internal links in a webpage definitely improves the user experience, because it returns and highlights a content directly related to the current webpage. Based on the number of links used in the layout, it will be easy to understand which are the most important pages of the website. Having an internal linking…