• Articles

    Internal Links: When and How to use them | SEO COURSE 2020 【Lesson #16】

    Few people know that one of the easiest methods to give search engines guidance on the topics of their articles is the use of some special signals, which are often little used, because, in my opinion, completely misunderstood by those who are approaching SEO. In addition to the breadcrumbs, which we have already talked about before, inserting other internal links in a webpage definitely improves the user experience, because it returns and highlights a content directly related to the current webpage. Based on the number of links used in the layout, it will be easy to understand which are the most important pages of the website. Having an internal linking…

  • Nofollow vs Dofollow: When and Why? | SEO COURSE 2020 【Lesson #33】
    Articles,  Blog

    Nofollow vs Dofollow: When and Why? | SEO COURSE 2020 【Lesson #33】

    Basically, the nofollow links are simple hyperlinks with rel=”nofollow” attribute in the HTML code.The main purpose is to inform the search engine that it should ignore this link and not transfer value (in this case we talk about link juice). The opposite is the dofollow value, or the omission of the tag, because, by default, Google considers all links to be followed. The nofollow tag was created to fight comment spam, that is the practice of leaving comments in blogs by inserting a link to your website in the message. In the past, this had caused problems in the search results. Today we still find nofollow links in the external…

  • What is Google’s view on guest blogging for links?
    Articles,  Blog

    What is Google’s view on guest blogging for links?

    >>Matt Cutts: Today’s question comes from San Francisco, and the question is, “What is Google’s view on guest blogging for links?” This is another one of those questions where there’s a couple ways to interpret it. One is, you know, really high quality guest blogging and whether that’s worthwhile. And I think it is, in some cases. And the other one is, what if it goes to extremes? Or what if you take it too far? So, let’s start with the easy case. If you’re a high quality writer, you know, you’re, you give a shout out to Lisa Barone or something like that. She’s at a conference, she’s blogging,…

  • Articles

    Forums for Link Building: How to Get Backlinks from Forums | SEO COURSE 2020 【Lesson #35】

    Nowadays there are Facebook groups and many other social solutions, but forums continue to exist, although they might not have all the interest and traffic that they had only a few years ago. The great advantage of a forum is being a website focused on a very specific topic and, consequently, having a backlink from these pages can be very relevant for your article. But how do you get links from forums? First, you need to do a research in order to find the right forum for your industry. This opens up a rich scenario in terms of opportunities. If you deal with asbestos disposal, obviously it will be difficult…

  • Articles

    Web Directories for Link Building: Does it Still Make Sense? | SEO COURSE 2020 【Lesson #34】

    Looking back at 2007, it seemed that most of the SEO activities were reduced to submitting websites to the so-called web directories. There were real services offered by freelancers, such like “Submit website to 50 directories in 24 hours”, or similar. A web directory is a portal organized into a large number of categories, where the article or the content is actually made of other websites’ reviews. The idea of these portals was to offer the visitor a list of websites that dealt with the same topic. It was really useful at the beginning of the Internet, when search engines were not so commonly used. Things have changed a little…

  • Monitor Backlinks – Video presentation
    Articles,  Blog

    Monitor Backlinks – Video presentation

    You are marketing a small business and right now you are trying to climb on top of Google. Your links help you get there but keeping track of them can be difficult and time consuming. Some SEO tools just bury you with too much information. But, without any tracking system, you won’t know when you get new links, if they are good for SEO and, even worse, you can’t tell when links you have earned or paid for have been removed. See you at the bottom! Monitor Backlinks takes the hard work out of SEO. You can set up an account in 2 minutes. All you have to do is…

  • Articles

    How to get rid of bad backlinks | Need-to-know

    Having a good number of high-quality backlinks pointing to your website tells the search engines that your website is authoritative and worthy of a high rank in the search results. However, having spammy, low-quality backlinks pointing to your website can have the opposite effect and potentially spell disaster for your SEO and organic rankings. So, if you discover that your website is being targeted by spammy or unwanted links that are damaging your SEO, what can you do about it? This video will explain three ways to get rid of bad backlinks. Firstly, make sure that your website always returns a “404” response to pages that don’t exist. Failing to…

  • Articles

    Twitter – Are Twitter’s Links Backlinks ?

    does sharing all links on Twitter creates backlinks and is there a difference between sharing short links or long links? Hey its Eric and welcome to your series use Twitter like a pro the links that we share on Twitter are not considered as backlinks since they are replaced by Twitter’s no follow link to understand this let me answer the second question is there a difference between sharing short links or long links when sharing a link on Twitter I would highly recommend that you create a tracking link. Why a tracking link? Because you need to know if people are really clicking on your links as we know…