• Q & A: Why did our Google ranking drop after website redesign?
    Articles,  Blog

    Q & A: Why did our Google ranking drop after website redesign?

    Hello, this is John Locke and today’s question comes to us from Reddit, where somebody wrote in that they recently redesigned their website. They went from page 1 of Google to page 9 ,and they’re wondering could the redesign of the site have had anything to do with it? Something that you need to make sure that you do, whenever you’re planning a redesign of your website is, don’t change too much content all at once. It’s okay if you trim out a few pages here and there, or consolidate them. But when you launch that new version of the site, make sure that you have a plan for a…

  • How To Do A SEO Audit (2019)
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    How To Do A SEO Audit (2019)

    Hello, this is John Locke, and today I’m going to show you exactly how I do an SEO audit. When you have an SEO consultant that’s doing a SEO audit, that in-depth audit is going to look at your website, see how it stacks up against the competition, look at what’s actually ranking on Page one of Google, and try to figure out a way to get you to go from down here to up here. That’s the goal. In essence, the SEO audit is going to give us a battle plan of what to do over the next 6 months to make improvements to our site so your brand…

  • Articles

    How Much Should You Pay for SEO?

    Hello this is John Locke, and today, I want to talk with you for just a few minutes about what is the right amount of money to spend on SEO per month? Everybody that has a website or runs a business through their website and tries to make money off of it will at some point be interested in SEO. You’re either going to want to do it yourself, or you’re going to have somebody internally doing it, or you’re going to be looking at an outside SEO consultant or agency to be helping you with that. The big question is how much money should you be spending on SEO?…

  • Using HARO to Build Links for SEO
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    Using HARO to Build Links for SEO

    Hello, this is John Locke, and today we’re going to talk about how you can help a reporter out and help out your SEO at the same time. One of the main things that you can do to help your SEO and boost your rankings is getting links from relevant sources — trusted, authority websites. One way that I found that you can get links from credible sources is a service called Help A Reporter Out, or HARO. “Hair-o?” I don’t know how they say it, but we’ll say Har-rooo. So, HelpA ReporterOut.com — you go there, you sign up, and there’s different lists that you can get on. It’s…

  • What’s the best WordPress theme for SEO?
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    What’s the best WordPress theme for SEO?

    Hello, this is John Locke, and today, I want to answer a question that I’ve heard from time to time. What do you think is the best WordPress theme for SEO? Now for those of you who don’t know, WordPress is a very popular Content Management System and platform for building websites. I believe that right now, 33% of the websites that exist on the web utilize WordPress. Here’s my answer to this. The best WordPress theme [for SEO] is going to be one that loads quickly — you don’t want a bunch of unnecessary cruft or files downloading that you don’t need. Because site speed is very important to…

  • Fix Mobile Usability Errors in Google Search Console
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    Fix Mobile Usability Errors in Google Search Console

    Welcome back, this is John Locke and I’m re-recording this video on fixing mobile usability errors in Google Search Console. For those who don’t know, Google Search Console is a free tool that you can sign up for. You can verify your website by adding a text record to your domain name records, or uploading a small HTML file to the root of your domain, or verifying through Google Analytics. It’s something that I highly recommend that you do. Once Google has verified your site, and they start crawling your site, they may from time to time send you messages that let you know that you have mobile usability errors,…

  • “Why Is a Site With No Links Outranking Us?”
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    “Why Is a Site With No Links Outranking Us?”

    Hello, this is John Locke, and today I’m answering an interesting question that I saw an SEO thread, The question goes, “How can a website with a zero Domain Rank, that is a fairly new website, be outranking all these other websites with a far superior link profile, for a medium competition keyword?” Now, I get the impression that the person who’s asking this question is using a SEO tool to determine the link profile, and the Domain Rank and other metrics. Keep in mind, these SEO tools use their own proprietary metrics. Google does not use those metrics. Google uses their own internal metrics to determine the strength of…

  • Using Piggyback SEO to Get More Leads
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    Using Piggyback SEO to Get More Leads

    Welcome back, this is John Locke. Today we’re talking about a concept that you’ll hear people in SEO talk about. Sometimes it is referred to as Barnacle SEO. Sometimes it’s called Parasite SEO which is kind of sketchy — I don’t know about Parasite SEO. For the purposes of today’s video, let’s call it Piggyback SEO. Because that that is closer to what it actually is. Barnacle SEO is a good description though – I like that one. Basically what this is, we’re using the search ranking power of another platform in order to elevate your own visibility. Wow this works, and especially in local SEO, you’re going to find…

  • What To Do If You Can’t Afford a SEO Agency?
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    What To Do If You Can’t Afford a SEO Agency?

    Welcome back, this is John Locke. Today I’m answering a question that I hear quite often. Which is, “If you don’t have enough money to do a SEO contract, like a six-month contract — you don’t have enough money to hire an SEO agency, or a SEO consultant — should you go out and get a SEO tool like Ahrefs, SEM Rush, or Moz?” I’ve heard a lot of SEO consultants say that’s what you should do! I don’t like that advice. I think that’s incomplete advice. It’s not the best advice, and I will tell you why. Many times, I’ve seen people do that (get a subscription to a…

  • Keyword Research for SEO
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    Keyword Research for SEO

    Keyord research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people in their industry, rather than their customers. You Probably Have More Keyword Phrases Than You Realize. Most businesses will want to optimize their local SEO for “The service they provide” + “The city or region where they are located”. This particular keyword phrase will usually be a city specific landing page or the homepage. Most…