• Reporting Black Hat SEO to Google?
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    Reporting Black Hat SEO to Google?

    Hello, this is John Locke. Today I’m coming back with a great video. I love this question, I saw this in a SEO forum, and that is, “If our competitors are using black hat techniques, can we report them to Google? Can we make Google see that our nasty-nasty competitors are using all these against-the-rules, black-hat SEO techniques, and get them to rank lower?” Love this question on so many levels. Because, I know many of you think about this a lot. You want to expose the dirty competitors that are doing all these nasty, evil black hat SEO things. Yes, you can report them. There is a forum you…

  • “Ranking in Bing/Yahoo But Not Google?”
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    “Ranking in Bing/Yahoo But Not Google?”

    Welcome back, this is John Locke, and today I’m answering a question I’ve seen a few times in SEO forums, where people are asking, “We’re ranking really well in Bing and Yahoo and DuckDuckGo, but we’re not ranking well in Google. What should we do? Because it’s Google that we’re trying to optimize our pages for.” A really simple answer to this. I don’t know how the Duck Duck Go algorithm works. They’re a little bit less than 1% of the search engine market. Maybe about 1% of the search engine market. And depending on whose statistics you look at Bing and Yahoo might be anywhere from 10% to 20%…

  • Can Too Many On-Page Ads Hurt Your SEO?
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    Can Too Many On-Page Ads Hurt Your SEO?

    Welcome back, this is John Locke and today I’m answering a great question that I saw a SEO forum, which is, “How many ads are too many, before I start getting Google penalized? Before my SEO starts getting hurt? Will ads hurt my SEO?” Something interesting to look at. If you are a larger player in the space, if you’re Entrepreneur.com or Inc.com or Forbes or Vox or Huffington Post, this probably won’t hurt you as much. (Or if you are a) similarly sized website. Those websites can withstand a little bit more of a hit, because they’re well-established. They have a little bit more trust in Google’s eyes. They…

  • Ranking a Single Page Website
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    Ranking a Single Page Website

    Hello, this is John Locke, and today I’m coming at you with a story that I saw on a SEO forum. This is about a person whose employer went from having a multiple page website to a single page website. This person was lamenting the fact that their SEO tanked after this, stating, “I tried to warn him. I tried to tell him over and over that having a multiple page site is better than having a single page website for SEO.” Let’s examine in depth why this happened. When you move from a multiple page website to a single page website, what happens to your SEO. Lastly, if you…

  • Q & A: Why did our Google ranking drop after website redesign?
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    Q & A: Why did our Google ranking drop after website redesign?

    Hello, this is John Locke and today’s question comes to us from Reddit, where somebody wrote in that they recently redesigned their website. They went from page 1 of Google to page 9 ,and they’re wondering could the redesign of the site have had anything to do with it? Something that you need to make sure that you do, whenever you’re planning a redesign of your website is, don’t change too much content all at once. It’s okay if you trim out a few pages here and there, or consolidate them. But when you launch that new version of the site, make sure that you have a plan for a…

  • How To Do A SEO Audit (2019)
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    How To Do A SEO Audit (2019)

    Hello, this is John Locke, and today I’m going to show you exactly how I do an SEO audit. When you have an SEO consultant that’s doing a SEO audit, that in-depth audit is going to look at your website, see how it stacks up against the competition, look at what’s actually ranking on Page one of Google, and try to figure out a way to get you to go from down here to up here. That’s the goal. In essence, the SEO audit is going to give us a battle plan of what to do over the next 6 months to make improvements to our site so your brand…

  • Articles

    How Much Should You Pay for SEO?

    Hello this is John Locke, and today, I want to talk with you for just a few minutes about what is the right amount of money to spend on SEO per month? Everybody that has a website or runs a business through their website and tries to make money off of it will at some point be interested in SEO. You’re either going to want to do it yourself, or you’re going to have somebody internally doing it, or you’re going to be looking at an outside SEO consultant or agency to be helping you with that. The big question is how much money should you be spending on SEO?…

  • Using HARO to Build Links for SEO
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    Using HARO to Build Links for SEO

    Hello, this is John Locke, and today we’re going to talk about how you can help a reporter out and help out your SEO at the same time. One of the main things that you can do to help your SEO and boost your rankings is getting links from relevant sources — trusted, authority websites. One way that I found that you can get links from credible sources is a service called Help A Reporter Out, or HARO. “Hair-o?” I don’t know how they say it, but we’ll say Har-rooo. So, HelpA ReporterOut.com — you go there, you sign up, and there’s different lists that you can get on. It’s…

  • What’s the best WordPress theme for SEO?
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    What’s the best WordPress theme for SEO?

    Hello, this is John Locke, and today, I want to answer a question that I’ve heard from time to time. What do you think is the best WordPress theme for SEO? Now for those of you who don’t know, WordPress is a very popular Content Management System and platform for building websites. I believe that right now, 33% of the websites that exist on the web utilize WordPress. Here’s my answer to this. The best WordPress theme [for SEO] is going to be one that loads quickly — you don’t want a bunch of unnecessary cruft or files downloading that you don’t need. Because site speed is very important to…

  • Fix Mobile Usability Errors in Google Search Console
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    Fix Mobile Usability Errors in Google Search Console

    Welcome back, this is John Locke and I’m re-recording this video on fixing mobile usability errors in Google Search Console. For those who don’t know, Google Search Console is a free tool that you can sign up for. You can verify your website by adding a text record to your domain name records, or uploading a small HTML file to the root of your domain, or verifying through Google Analytics. It’s something that I highly recommend that you do. Once Google has verified your site, and they start crawling your site, they may from time to time send you messages that let you know that you have mobile usability errors,…