• Using Piggyback SEO to Get More Leads
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    Using Piggyback SEO to Get More Leads

    Welcome back, this is John Locke. Today we’re talking about a concept that you’ll hear people in SEO talk about. Sometimes it is referred to as Barnacle SEO. Sometimes it’s called Parasite SEO which is kind of sketchy — I don’t know about Parasite SEO. For the purposes of today’s video, let’s call it Piggyback SEO. Because that that is closer to what it actually is. Barnacle SEO is a good description though – I like that one. Basically what this is, we’re using the search ranking power of another platform in order to elevate your own visibility. Wow this works, and especially in local SEO, you’re going to find…

  • What To Do If You Can’t Afford a SEO Agency?
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    What To Do If You Can’t Afford a SEO Agency?

    Welcome back, this is John Locke. Today I’m answering a question that I hear quite often. Which is, “If you don’t have enough money to do a SEO contract, like a six-month contract — you don’t have enough money to hire an SEO agency, or a SEO consultant — should you go out and get a SEO tool like Ahrefs, SEM Rush, or Moz?” I’ve heard a lot of SEO consultants say that’s what you should do! I don’t like that advice. I think that’s incomplete advice. It’s not the best advice, and I will tell you why. Many times, I’ve seen people do that (get a subscription to a…

  • Keyword Research for SEO
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    Keyword Research for SEO

    Keyord research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people in their industry, rather than their customers. You Probably Have More Keyword Phrases Than You Realize. Most businesses will want to optimize their local SEO for “The service they provide” + “The city or region where they are located”. This particular keyword phrase will usually be a city specific landing page or the homepage. Most…

  • SEO Audits Don’t Come From Free Tools
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    SEO Audits Don’t Come From Free Tools

    Hello, this is John Locke, and today i want to talk with you about why SEO audits from free tools are not that great. So, one of the misconceptions that I run into a lot, especially with people who have tried to do their own SEO in the past, is about SEO audits. What are they? What do they actually entail? The number one source of this confusion: there are a lot of free, or close to free tools, out there that spit out reports. These are usually about two pages long. These smaller SEO audits will hit some of the bullet points of SEO. But there’s a reason why…

  • Choosing SEO Keywords from a List
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    Choosing SEO Keywords from a List

    This is John Locke and today, we’re answering a question that comes to us from Reddit. The question goes like this. “When you’re doing keyword research and creating content, how do you decide between one keyword and all the other related keywords?” Basically, how do we decide which keyword to focus on out of all the related keywords in a list? Excellent question. This is how I look at it. When you’re looking at keyword research, let’s say for example, you type in “widgets”, and you might get a whole list of related keywords. What I do, the first filter that I look at is, the search volume of each…

  • Can You Do SEO Without Paid Tools?
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    Can You Do SEO Without Paid Tools?

    Hello, this is John Locke, and today I’m answering a great question that I saw in an SEO forum, and this question said, “Can you do SEO without paid SEO tools?” What this person is referring to are tools like Ahrefs, SEMrush, Moz Pro, Majestic. It could be any of a number of these or different ones as well. I think and I believe that you can do SEO without any tools except for Google itself, and I think in some ways you’re going to have a bigger advantage over people that do use paid tools, and let me explain exactly what I mean. As I’ve explained in videos before,…

  • RANT: SEO tools
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    RANT: SEO tools

    Hello, this is John Locke, and today I want to talk about SEO tools. Now the first part of this video is going to be about what I recommend or what I use in my SEO tool stack. And the second half of this is going to be a bit of a dissertation, or rant on what I see people doing with SEO tool, and how it’s a bit of an over-reliance on SEO tools to get the job done. So Part One. People ask me, or they ask a lot of the people that I know in SEO, “What tools are in your stack?” So basic tools that you’re…

  • Should I add “near me” to the title tag for local SEO?
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    Should I add “near me” to the title tag for local SEO?

    Hello, this is John Locke, and today we’re answering a question. This comes to us from Reddit. The question goes, “I recently talked with a SEO consultant and they advised me that I would be able to rank for some of the local search terms in my area if I added ‘near me’ to the title tag. So, in other words, if I was based in Atlanta and I’m trying to rank for veterinarian, if I put ‘veterinarian near me’ in the title tag, that would allow me to rank. So the question is, do you think that that’s a solid SEO strategy, yes or no?” Okay, so here’s my…