• Unnatural links from your site
    Articles,  Blog

    Unnatural links from your site

    >>Matt: Hey everybody. This is Matt Cutts.>>Sandy: And I’m Sandy.>>Matt: And today we wanted to talk to you a little bit about if you’ve gotten the message that you have unnatural links from your site. So, this is something where because of the links that you are, the places that you are linking to, it’s affecting our trust in your site. And so let’s talk through it in a little more detail. Now, the good news is, this is something that is fixable. And it’s fixable by you relatively easily if you decide to commit to it. But first let’s give a little bit of an idea about like, what…

  • Unnatural Links to site
    Articles,  Blog

    Unnatural Links to site

    >>Matt: Hey everybody. This is Matt.>>Alex: And I’m Alex.>>Matt: And if you’re watching this video, you’ve basically gotten a message that talks about unnatural links to your site. And so, we wanted to give you a little bit of guidance about what the message means. How to correct the problem. And to learn a little bit more about it. To give you more context. So, if you’ve gotten this message, it basically means that we have seen enough low-quality or spammy links to your site that it’s a affected our opinion of your entire site. So it is something that’s worth taking action on. And trying to address. We don’t…

  • Unnatural Links to site – impacts links
    Articles,  Blog

    Unnatural Links to site – impacts links

    >>Matt: Hi everybody. I wanted to talk to you a little bit today about what to do and what it means if you get the message that we’ve taken targeted action on unnatural links pointing to your site. It’s an interesting message and there’s a little bit of nuance to this video so I wanna give you some background and maybe a little bit of historical context. Google’s primary purpose, the web spam team’s primary purpose is to make sure that you just get the best search results and that we protect users from having a bad search experience. So first and foremost we’re thinking about how do we return…

  • Hidden text and/or keyword stuffing
    Articles,  Blog

    Hidden text and/or keyword stuffing

    >>Matt: Hi everybody. This is Matt.>>Nelson: And I’m Nelson.>>Matt: And we wanted to talk to you a little bit today about hidden text and keyword stuffing. So, what does it mean if you get a message like this in Google’s free Webmaster Tools? The Webmaster console basically says “In our opinion, your site has hidden text or keyword stuffing.” Now luckily this is a relatively straightforward thing. But let’s walk through it just so people have the context. So how would you describe hidden text?>>Nelson: Hidden text is text that’s visible to computers or search engines but not necessarily visible to users.>>Matt: Mm-hm.>>Nelson: So it could be white text on…

  • Thin content with little or no added value
    Articles,  Blog

    Thin content with little or no added value

    >>Matt: Hi everybody. If you’ve gotten a message about thin content with little or no added value, I wanted to take a few minutes to explain what that means, give you some context and help you understand if you, if you get that message in our free webmaster console. So, hopefully the phrase “Thin content with little or no added value” is relatively intuitive but let’s walk through some examples of the sorts of things we would consider to fall into that category. A simple example would be doorways. So, this could vary everywhere from the classic doorway page where somebody is just making a ton of different pages, each…

  • Does Google use a set standard for manually removing webspam?
    Articles,  Blog

    Does Google use a set standard for manually removing webspam?

    Today we have a really fun question from Billy in Sacramento. Billy asks, “When Google does a manual review, do you guys use a set standard when banning, removing from the index sites? Or do you guys ban based on if it looks bad or even smells like spam?” So let me try to tackle the question that I think you’re worried about and then tell you a little bit more about how we try to tackle webspam. One thing that we don’t do is just say, oh, someone is being critical of Google, therefore, take action, right? We’re big believers in the Voltaire saying, “I might not agree with…

  • Are reconsideration requests read by real people?
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    Are reconsideration requests read by real people?

    Today’s question comes from Prague, Ihar asks, right now when a webmaster sends a reconsideration request, how many chances does it have to really be read by a real human? Do you plan to make it possible for webmasters to answer when they get a result back from Google? Great questions. So whenever you do a reconsideration request, if you don’t have any manual action by the web spam team, so there’s no way that we could do anything in essence because it’s algorithmically determining where your ranking, those are automatically closed out. So those aren’t looked at by a human being. But 100% of all the other reconsideration request…

  • How can a site recover from a period of spamming links?
    Articles,  Blog

    How can a site recover from a period of spamming links?

    Today we have a question from Manchester in the United Kingdom. Adeel asks– How did Interflora turn their ban in 11 days? Can you explain what kind of penalty they had, how did they fix it, as some of us have spent months trying to clean things up after a Google Webmaster Tools notification? So this is an interesting question. And rather than talking about a specific company, because we typically don’t call out specific companies very often, we prefer to talk about things in more general terms. Let me answer in a more general way. So Google tends to look at buying and selling links that pass page rank…

  • Pure spam
    Articles,  Blog

    Pure spam

    >>Matt: Hi, I wanted to talk to you a little bit about the pure spam label and what it means if your website got that message in free webmaster console. Pure spam is the label that we typically use for something that any sufficiently tech savvy person would recognize as spam. So, for example, what you would traditionally call “black hat”, you know, auto generated gibberish, cloaking, scraping, throwaway sites or throwaway domains where somebody’s more or less doing churn and burn. They wanna create as many sites as they can, their business wants to make as much money as they can before they get caught and they just wanna…