• Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Lesson 2: Google search results page – SEO for beginners training
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    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • The importance of site structure for the search engine – Site structure training
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    The importance of site structure for the search engine – Site structure training

    In the previous video, we explained why site structure is important for your users. We talked about navigation, user experience and user signals. In this video, we’ll explore the other side of the coin: the importance of site structure for the search engine. We’ll focus less on organizing and classifying your content and more on internal linking here. Because internal linking – and by that we mean linking from one page on your website to another page on your website – helps the search engines to index and rank the pages of your site. So, let’s start with indexing. In the first module of this course, we explained what Google…

  • Lesson 7:  Focus keywords and the Yoast SEO plugin – SEO for beginners training
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    Lesson 7: Focus keywords and the Yoast SEO plugin – SEO for beginners training

    In previous videos, we discussed what keywords are. We also looked at the factors you should take into account when doing keyword research. In this video, we’ll show you how you can use the Yoast SEO plugin to optimize your chances of ranking with your focus keywords. Yoast SEO has a specific input field for your focus keyword in the Yoast SEO meta box underneath your post, as you can see here. So what you do is simply fill out your focus keyword, like “ballet shoes for kids” and then the plugin checks how you’re doing with that keyword. Let’s look at some examples. We’ve already talked about keyword density,…

  • Lesson 4: Exploring holistic SEO – SEO for beginners training
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    Lesson 4: Exploring holistic SEO – SEO for beginners training

    Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj Mahal set Joost built at our Yoast Lego building day, what you get is a very big book which tells you which packages are going to build which sections of that enormous box that you’re about to build. Lego helps you every step along the way, and makes the experience enjoyable at the same time.…

  • Lesson 1: What does Google do? – SEO for beginners training
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    Lesson 1: What does Google do? – SEO for beginners training

    What does Google do? Well, search engines like Google follow links. And you need to remember that a search engine like Google consists of a crawler, also called a spider or bot, an index and an algorithm, which is secret. So in the old days when Google didn’t exist yet and there were other search engines, you had to really apply for a search engine, so you had to tell search engines, “Hi, I have a website and you can find it here.” And then the search engine would take a look at it and you would be able to rank in that specific search engine. When Google came along…