• Articles

    SEO Metrics for Estimating Ranking Difficulty Webcast | SpyFu

    Host: Mike is the founder and president of SpyFu, founder of VelocityScape and SpyFu. And Mike was awarded Arizona’s top entrepreneur under 35 which is really, you know a kind of a cool thing. And this is a quote I got from Mike’s LinkedIn page; success is an endless cycle of failures that you can manage to learn from. So Mike, we do have your presentation up in the screen and you are the presenter so, Mike please take it. Mike Roberts: Thanks. So yeah, again my name is Mike Roberts. I’m the president and founder of SpyFu. And this is a new presentation. Actually every presentation from me is…

  • Articles

    How to Optimize for Google’s Featured Snippet Box

    In the past, getting the number one position in search results was the ultimate goal for ambitious marketers. But Google has reset the starting point. And now position zero — known as a featured snippet — is the one with the authority. So, what is a featured snippet? “A featured snippet is often or historically known as a quick answer box.” That’s Matthew Barby, HubSpot’s Director of Acquisition and resident SEO expert. “Featured snippets have impacted SEO quite a lot over the past couple of years. A lot more people are either, one, going through and just getting the result directly without ever leaving the search results which can mean…

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    Us English Web Accessibility Tool to increase accessibility, ranking, business, visitors, SEO.

    Amazing! Atoall Web Accessibility Tool. 1. 25 wonderful plus points to paste Atoall Web Accessibility Tool on your websites to increase traffic for a billion disabled and 3 billion regional people. 2. Government and private websites should paste it now in sites due to Web Accessibility law. 3. Great government and private websites are pasting this tool also to solve accessibility issues for beautiful 3 billion regional, rural, minorities, 1 billion disabled, limited English proficiency, etc. 4. People are wearing helmets on two-wheeler because of the law. Everyone knows that we should wear helmets always for our safety. So, you can understand that the law developing governments are developing the…

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    Can a site’s downtime affect its ranking?

    >>webmaster: Today’s question comes from Land Lubber in Colorado, who asks, “Last year, one of my client’s webservers went down for over a day. Would this have affected the site’s PageRank at all? Hypothetically, what if this had happened for longer–could it actually drop the site from Google’s Index?” Ok, so Land Lubber’s getting a little fixated on the idea of PageRank and maybe leaving aside rankings. So, again, PageRank only depends on links; it’s the ranking that might be affected. So let’s talk through it a little bit. Your website goes down; what should Google do? Let’s, let’s play the game of “step into Google’s shoes.” We try to…

  • SEOMoz Review – How To Increase Your Rankings
    Articles,  Blog

    SEOMoz Review – How To Increase Your Rankings

    Hi guys Matthew Woodward here and welcome to my SEOMoz review and tutorial. Today you are going to learn how to setup SEOMoz properly and get a full tour of the backend over my shoulder as I work to improve my own blog. You’re going to learn how to use the various tools to improve the rankings of your websites. How to automatically identify SEO problems and fix them easily. How to monitor a range of factors including links, social signals and rankings in multiple search engines and how to build, schedule and automate awesome reports. So this is what the SEOMoz website looks like if you’ve not seen it…

  • Articles

    Google Search Explained | Search for Beginners Ep 4

    Searchis a powerful tool! It allows users to find, share, and access an almost infinite amount of content, regardless of how or where they connect. Understanding how Google Search works is essential, if you have an online business and you want your customers to find you. Whether you have a website, log, social media profile, or Google My Business listing, Google goes through a whole journey to find your business, categorize it, and show it to your potential customers. First of all, Google needs to realize your business has a presence on the web. For this, Google constantly searches for new content to add to its huge catalog. This discovery…

  • Why does a new page’s ranking change over time?
    Articles,  Blog

    Why does a new page’s ranking change over time?

    Today’s question comes from Sandeep in India. Sandeep asks, when we create a new landing page with quality content, Google ranks that page on the top 30 to 50 results for targeted keywords. Then why does the rank get decreased for the next two or three weeks? If the pages didn’t have the required quality, then why did it get ranked in the first week? That’s a fun question because it opens up how writing a search engine is kind of a complex task. You’re basically trying to make sure that you return the best quality result, but you also have to do that with limited information. For example, in…

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    Backlinks are DEAD – Long Live Content Marketing. Drive new customers to your website

    What exactly IS a backlink? Well think of it like this. Two pie shops are in the same town, sell the same pies, and have websites that are pretty much the same. So how does Google decide which website to put in the first position? Backlinks. Each backlink counts as a vote, and all other things being equal, the website with the most votes wins top position. OK, so these links are magical and awesome but where to get backlinks for your website? That, my friends, is where we come in. Backlinks aren’t a mystery, but doing them right and managing them as you go along takes time and experience…

  • How can content be ranked if there aren’t many links to it?
    Articles,  Blog

    How can content be ranked if there aren’t many links to it?

    Today’s question comes from India. Ashish asks, “How does Google determine quality content if there aren’t a lot of links to a post?” That’s a good question. So in general, that sort of reverts back to the way search engines were before links. You’re pretty much judging based on the text on the page, at that point. So Google has a lot of stuff to sort of say, OK. The first time we see a word on a page, count it a little bit more. The next time, OK, a little more, but not a ton more. And then after a while, we say, you know what, we’ve seen this…