• Why does a new page’s ranking change over time?
    Articles,  Blog

    Why does a new page’s ranking change over time?

    Today’s question comes from Sandeep in India. Sandeep asks, when we create a new landing page with quality content, Google ranks that page on the top 30 to 50 results for targeted keywords. Then why does the rank get decreased for the next two or three weeks? If the pages didn’t have the required quality, then why did it get ranked in the first week? That’s a fun question because it opens up how writing a search engine is kind of a complex task. You’re basically trying to make sure that you return the best quality result, but you also have to do that with limited information. For example, in…

  • Articles

    Backlinks are DEAD – Long Live Content Marketing. Drive new customers to your website

    What exactly IS a backlink? Well think of it like this. Two pie shops are in the same town, sell the same pies, and have websites that are pretty much the same. So how does Google decide which website to put in the first position? Backlinks. Each backlink counts as a vote, and all other things being equal, the website with the most votes wins top position. OK, so these links are magical and awesome but where to get backlinks for your website? That, my friends, is where we come in. Backlinks aren’t a mystery, but doing them right and managing them as you go along takes time and experience…

  • How can content be ranked if there aren’t many links to it?
    Articles,  Blog

    How can content be ranked if there aren’t many links to it?

    Today’s question comes from India. Ashish asks, “How does Google determine quality content if there aren’t a lot of links to a post?” That’s a good question. So in general, that sort of reverts back to the way search engines were before links. You’re pretty much judging based on the text on the page, at that point. So Google has a lot of stuff to sort of say, OK. The first time we see a word on a page, count it a little bit more. The next time, OK, a little more, but not a ton more. And then after a while, we say, you know what, we’ve seen this…

  • Real Estate SEO | Creating Whitehat Backlinks | Third in a series of video tutorials
    Articles,  Blog

    Real Estate SEO | Creating Whitehat Backlinks | Third in a series of video tutorials

    Hi, I’m Robert Newman hopefully you know that by now because this is the fourth in a series of videos on real estate SEO. This particular segment is about link building or sending signals to content that you’ve already created it is a very large piece of real estate search engine optimization and it’s important to mention that this entire video is specific to the real estate industry. So if you’re not in real estate you might want to find yourself another video on link building. If you are in real estate you are extremely lucky that you found this particular video. I’m gonna make it easy for you to…

  • If my web host has a lot of spammy clients, will that influence my site’s ranking?
    Articles,  Blog

    If my web host has a lot of spammy clients, will that influence my site’s ranking?

    Today’s question comes from Bogdan Suvar. Bogdan asks, can the hosting company’s reputation (having lots of spammy sites) influence my site’s ranking in search results? I’m going to give the answer, typically not. And so let me tell you how that works. So typically, a hosting company has a lot of different stuff on it. Some of it will be good. Some of it will be bad. There will be some spam. But just because you happen to be on an IP address or using a hosting company that also hosts some spam, that doesn’t mean that you should be affected. So that’s why the answer is, typically not. Now,…

  • Fragment: Internal linking tool
    Articles,  Blog

    Fragment: Internal linking tool

    In this video I’m going to tell you about our internal linking tool in Yoast SEO Premium. First of all let’s start with what the internal linking tool exactly is. Well, it’s a tool that gives you suggestions from related articles to the one you’re writing. You can use these suggestions to easily add meaningful links to your text. Please note though that this is a premium feature of our plugin.

  • Is Google putting more weight on brands in rankings?
    Articles,  Blog

    Is Google putting more weight on brands in rankings?

    >>CUTTS: Hey, so we posted at 8:00 AM if anybody wanted to put some questions online. And it’s 11:00 AM, and we have 114 questions in three hours. So let’s try looking at a few of this. The first question is, “Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes”–what is the definition–Google’s definition of a brand?” And that’s inspired by Aaron Wall’s recent blog post. That comes from Monica in Madison, Wisconsin. So I’ll try to give a pretty complete answer to this. I was planning on talking about it a little bit more at PubCon in Austin…

  • Your Reporting Tools Overview
    Articles,  Blog

    Your Reporting Tools Overview

    So as a Roadside client, how do you know what we’re actually doing for you – and even more so, how do you know HOW your business is doing? Enter reports that are easy to understand, that you can expect on a regular basis! In this short video, We’re going to introduce your main reporting tools and the data that you can expect to find in them. SEO REPORT: since the majority of our clients require ongoing SEO work, You can probably expect to receive the SEO work report. In this report, You’ll see three sections: technical SEO work, on-page SEO work, miscellaneous work – and a summary of the…

  • Are results in different positions ranked by different algorithms?
    Articles,  Blog

    Are results in different positions ranked by different algorithms?

    MATT CUTTS: Today’s question comes from Denmark. The question comes from Jacob who asks, “Does Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results?” So, positions 1 through 3 might be focused on freshness. Positions 4 through 6, they might be focused on the back-links. Position 7 through 10, you might be focused on social. So I’m only going to concentrate on the web ranking, because that’s what I know about. And in general, the rankings are not different for positions 1 through 3, and 4 through 6, and 7 through 10. It’s the same algorithm…