One, we’re optimizing for either reach or retention. So one, are we optimizing our video because nobody knows about us and we want them to find our video? Then we want to optimize it for reach. If we want to optimize it because we want that person to take more action, or continue to watch more videos, or subscribe to our channel on YouTube, then we’re optimizing for retention. And you’ll want to treat those quite a bit differently, and we can talk about that in a second. Second of all, you’ve got YouTube search versus Google search. And they’re much, much, different, not only in terms of who’s going…