• Yoast SEO 11.0 – Big Schema release
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    Yoast SEO 11.0 – Big Schema release

    If you’ve spent any time searching for things on the web at all you’ve probably seen more and more of these things show up. They’re called rich snippets. They show you recipes, reviews, directions, how-to’s, countless other things. They make it easy to find the information you need. And the technology that makes this possible is called structured data. What it basically comes down to is that structured data gives you a way to properly label and connect the most important bits of your site so that search engines truly understand what it’s about. They won’t have to guess what everything means. You can just tell them. And starting with…

  • Yoast structured data blocks (block editor)  – Yoast SEO for WordPress training
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    Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

    In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for “how to bake a cake” and we’ll see that there are more than just the regular results. First of all, you have a featured snippet, which tells you exactly how to bake a cake step by step. And also, if you scroll down you’ll see that the snippets right here have star ratings, for example.…

  • Lesson 2: Google search results page – SEO for beginners training
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    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…