• Yoast SEO around the world!
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    Yoast SEO around the world!

    Hi everyone. Of course we can tell you why Yoast is so very awesome but we’d rather have you hear it from people all over the world. So we ask people, what do you like about Yoast? Hi, my name is Matt Mullenweg and I love how much Yoast contributes to the WordPress community. So thank you everyone at Yoast. My name is Miriam and I love Yoast because they think of everything including schema. Yes, I’m a geek! I love Yoast because you don’t have to be an SEO expert to be found on Google And Taco! Hi, I’m Jeremy. I love Yoast because of the people, their contribution…

  • Yoast SEO 11.0 – Big Schema release
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    Yoast SEO 11.0 – Big Schema release

    If you’ve spent any time searching for things on the web at all you’ve probably seen more and more of these things show up. They’re called rich snippets. They show you recipes, reviews, directions, how-to’s, countless other things. They make it easy to find the information you need. And the technology that makes this possible is called structured data. What it basically comes down to is that structured data gives you a way to properly label and connect the most important bits of your site so that search engines truly understand what it’s about. They won’t have to guess what everything means. You can just tell them. And starting with…

  • Stand out in search results with Rich Cards
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    Stand out in search results with Rich Cards

    Ever notice how when you’re searching for funny movies or cake recipes, you click on a link, you look at these suggestions, and you’re like, meh. So you go back. You click on another link. You look at the suggestions there, and it just takes forever. It’s a bit annoying, isn’t it? Why is that? Because what you’re searching for is things. And, in fact you’re getting links. What if instead you got organized visual results to help you spot the thing that you wanted right away? That would be neat, right? We thought so. So for this type of category queries, we’re changing Search to show more things and…

  • Yoast structured data blocks (block editor)  – Yoast SEO for WordPress training
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    Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

    In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for “how to bake a cake” and we’ll see that there are more than just the regular results. First of all, you have a featured snippet, which tells you exactly how to bake a cake step by step. And also, if you scroll down you’ll see that the snippets right here have star ratings, for example.…

  • Yoast SEO 11.0: Schema.org – Joost de Valk and Jono Alderson discuss
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    Yoast SEO 11.0: Schema.org – Joost de Valk and Jono Alderson discuss

    But it is going one step further than we’ve ever gone before. And I think it’s the first step further than anyone has ever gone before with this type of code and approach. We see a lot of people implementing this in quite bitty ways, like you can have a plug-in that gives you recipes or you might have a theme that marks up your breadcrumbs, but nobody’s connecting it in this way. Alright guys, we’re here to talk about the release of Yoast SEO 11.0. It’s going to be a big release particularly because we’re going to be doing a lot about schema in this release. Can you talk…

  • Lesson 16: What is structured data – SEO for beginners training
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    Lesson 16: What is structured data – SEO for beginners training

    Hey, we’re going to be talking about structured data. What is structured data? Well, structured data is a piece of code which gives the search engines additional information about your page. It basically gives them more information about your page than they would otherwise understand. So Google uses it to better understand the contents of a page, and it uses it to create rich results. Let’s try an example, because structured data is a term that really drives me off and it probably does you too. Let’s talk about a recipe. As humans, we can make sense of a recipe immediately. We’ve known what recipes looks like, we’ve seen thousands…

  • Build a Small Knowledge Graph Part 1 of 3: Creating and Processing Linked Data
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    Build a Small Knowledge Graph Part 1 of 3: Creating and Processing Linked Data

    Hi, I’m Jarek Wilkiewicz, and I’m a developer advocate. I was born in Poland. And like many other engineers, I grew up reading science fiction. In fact, this is my favorite author. My childhood home was actually very close to his house in Krakow. And little did I know that his work would have major influence on my life. Did you red science fiction too? Do you remember the moment when the protagonist, while busy saving the world, asks her computer for something? Computer, make it so. And the machine just does it, and it nails it. Now, why can’t the real world be more like this? For example, when…