• You Ask, I Answer: Best Practices for SEO Related Keywords?
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    You Ask, I Answer: Best Practices for SEO Related Keywords?

    Christopher Penn: In today’s episode, Kali asks, Are there any best practices to use for updating content and focus keywords on established pages that already rank? Well, for an existing keyword? We’re trying to go from using financial planning to using wealth management? Absolutely. The there are a number of best practices for this. But one of the things that is an important pivot to make in your mind is that Google doesn’t look at specific keywords anymore. Google now looks at topics and it looks at when it’s doing its assessments for whether a page is authoritative or not. Whether the words the phrases, the content, the structure, all…

  • Intro to Google Search Console – Search Console Training
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    Intro to Google Search Console – Search Console Training

    hi I’m then a Weisberg search advocate at Google and in this video I’ll explain the basics of search console and how it can help you succeed on search in the web in general the search console is a free tool from Google that helps website owners SEO professionals and developers understand how they’re performing on Google search and what they can do to improve their appearance on search to bring more relevant traffic to their websites search console is not a requirement for your site to appear on organic search results but it can definitely help you monitor and optimize how Google crawls indexes and service your website to…

  • On-Page SEO
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    On-Page SEO

    As we’ve discussed before SEO is divided into two practices, on-site optimization and off-site optimization. Today we’re going to look at on-site factors that Google analyzes to give your page a quality score. The first element Google looks at is the URL, which is the string of characters that you have in your address bar on your browser. This is the exact address of your page, and if it’s a long complicated strings of undecipherable characters it’s not going to do you any good. If it’s concise clear and really follows the structure of the website then it is deemed good. For example, if you’re putting the name of your…

  • The Best SEO Blogging Strategy + Tips For Ranking A New Website In 2020
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    The Best SEO Blogging Strategy + Tips For Ranking A New Website In 2020

    hey guys a Neil with Ebadore Digital and today I’m gonna share with you a strategy I use it’s the blogging SEO strategy that can help you rank a brand new website it can be a new website it can be an old website this SEO strategy helps everyone typically with a like if you’re servicing in a specific area so I do website design and digital marketing and branding in Northwest Arkansas we service all over the United States but we primarily help people in the local community so I use this strategy all the time what we’re gonna be doing we’re gonna be creating blog posts where we’re…

  • What Is A Keyword? | SEO Like A CEO
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    What Is A Keyword? | SEO Like A CEO

    [MUSIC PLAYING] ERIC HOCHBERGER: Hey, guys. This is Eric with Mediavine. And during our “SEO Like A CEO” series, we’re going to take things back a little bit. We’re going to talk about what a keyword is. Assuming we’re thinking, duh, that’s a really oversimplified topic– what is a keyword, but it’s actually going to be probably a little more complex than you think. So keywords, you may be thinking is a term that best describes your content. And you would be correct. But we have a much more nuanced definition of a keyword here at Mediavine. I want to make sure we’re on the same page because a keyword…

  • Where do you first start with SEO – Keyword Research, On-Page, ..?
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    Where do you first start with SEO – Keyword Research, On-Page, ..?

    I’ve been asked a question by a user. And this question comes one to many times. I’ve got a site, what do I do? How do I start? I’ve got a client the other day, he asked me – “I have an E-Commerce site, and I don’t know where should I get started with my SEO. Should I even start with SEO? Or should I do PPC? That’s a good question. So let me focus on just the SEO aspects. First question is – “Should you even focus on SEO for your site? Because there are many businesses like yours or could be any one elses’ out there where you…

  • Ranking Web Pages – Intro to Computer Science
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    Ranking Web Pages – Intro to Computer Science

    So now that you’ve survived the bunny uprising, we’re ready to get to the main goal of this class, as far as building the search engine. Our goal is to improve the results by finding the web page instead of just returning a list of all the web pages that match a query. As the web has grown, it’s become more and more important for search engines to do this ranking well. That what really distinguished Google from previous search engines was they had a much smarter way of ranking pages that produced more useful results, where the first one or two results in response to a search query were…

  • You Ask, I Answer: Importance of Domain Authority in SEO?
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    You Ask, I Answer: Importance of Domain Authority in SEO?

    Christopher Penn: IBM. In today’s episode, Shane asks, What’s the validity of Domain Authority and the current SEO landscape where Google is telling us to focus on EA t expertise, authority and trust? Should I be concerned about measuring domain authority? Or is it more of a metric that does more to stroke ego like media impressions? So this is a really good question because it requires a little bit of data homework, domain authority or domain rating or domain strength are arbitrary metrics put together by various SEO tool vendors, mas, RF, SpyFu, sem, rush, etc. To give you some shorthand about how important that domain overall is. So…

  • How Does Google Decide Your Website Ranking?
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    How Does Google Decide Your Website Ranking?

    If you have any doubts about the power of the Google search engine and its role and the visibility of health care providers, consider two statistics. At the present time, there are 30 trillion web pages on the internet that’s a trillion with a “T” and Google searches them 100 billion times a month. That’s billion with a “B.” These statistics may help comfort you that if your medical practices website isn’t showing up on page 1 of Google search results, you’re a very, very long ways from being alone. However, if you’re not happy with your website’s Google ranking, there is an easy fix. Notice that I didn’t say…