• You Ask, I Answer: Importance of Domain Authority in SEO?
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    You Ask, I Answer: Importance of Domain Authority in SEO?

    Christopher Penn: IBM. In today’s episode, Shane asks, What’s the validity of Domain Authority and the current SEO landscape where Google is telling us to focus on EA t expertise, authority and trust? Should I be concerned about measuring domain authority? Or is it more of a metric that does more to stroke ego like media impressions? So this is a really good question because it requires a little bit of data homework, domain authority or domain rating or domain strength are arbitrary metrics put together by various SEO tool vendors, mas, RF, SpyFu, sem, rush, etc. To give you some shorthand about how important that domain overall is. So…

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    You Ask, I Answer: The Difference Between SEO and Content Marketing?

    Christopher Penn: In today’s episode a soft asks, Do you look at content marketing differently than a regular content marketing? Should all content be SEO oriented content? When would you make the distinction? That’s a good question. Today in today’s modern SEO environment with the way search engines use artificial intelligence and machine learning, there really isn’t a difference anymore. All content that you create should be about your key topics, it should be relevant, it should be timely, should be diverse in content type. It should have expertise, it should be from an authority in the space or be authoritative in nature, and it should be trustworthy. And those…

  • Keyword research: How to find keywords that help you rank | SEO for beginners
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    Keyword research: How to find keywords that help you rank | SEO for beginners

    In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is key, you need to know what makes your company unique. You need to have a clear concept of the mission of your company and what you have to offer. Because that’s what’s going to make you rank. It’s that simple. SEO is just like regular business. If you’re doing everything on the same or inferior…

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    When will Google stop updating its search results?

    MALE SPEAKER: We have a question from Dave in the UK. Dave asks, when will you stop changing things? Look, I’m sorry, Dave, but I can’t do that. The web is always changing. The things that we think we need to do for users will always be changing. And, of course, spammers and their techniques are always changing. So we’re always looking at different new ways to try to rank results better and the result is flux. And there will always be change going on in search results. If you’ve got a good search result, you can count on the fact that it’s going to adapt based on what its…

  • You Ask, I Answer: Local SEO Strategy?
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    You Ask, I Answer: Local SEO Strategy?

    Christopher Penn: In today’s episode chat asks, starting on a new website builder and incorporating multiple drop off locations in various states of the business would be best for SEO value to build standalone sites for each drop location or keep each location as a page under the main site. So generally speaking, when it comes to technical SEO, which is what we’re talking about sort of the infrastructure underneath the website, you want to follow a logical organizational system that adheres to the way that search engines especially Google, like to see site data. So that means you have one large organizational container of some kind, and then separate…

  • Ask Yoast: Emojis and SEO
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    Ask Yoast: Emojis and SEO

    Iris Schöberl emailed us from München, where I’ve just been and Oktoberfest was awesome once more, asking, “Do you as an SEO expert recommend to use emojis? Or is it spam to Google?” I’m thinking that you probably mean in the meta-description and in titles etc. where some emojis will actually show up in the search results. If they do show up in the search results, well then I would use them because they make you stand out and standing out in the search results means the more people click on you and more clicks is what you want, so yes I would use them. Would I use every emoji?…

  • Yoast SEO 11.0 – Big Schema release
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    Yoast SEO 11.0 – Big Schema release

    If you’ve spent any time searching for things on the web at all you’ve probably seen more and more of these things show up. They’re called rich snippets. They show you recipes, reviews, directions, how-to’s, countless other things. They make it easy to find the information you need. And the technology that makes this possible is called structured data. What it basically comes down to is that structured data gives you a way to properly label and connect the most important bits of your site so that search engines truly understand what it’s about. They won’t have to guess what everything means. You can just tell them. And starting with…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…