• Ask Yoast: Emojis and SEO
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    Ask Yoast: Emojis and SEO

    Iris Schöberl emailed us from München, where I’ve just been and Oktoberfest was awesome once more, asking, “Do you as an SEO expert recommend to use emojis? Or is it spam to Google?” I’m thinking that you probably mean in the meta-description and in titles etc. where some emojis will actually show up in the search results. If they do show up in the search results, well then I would use them because they make you stand out and standing out in the search results means the more people click on you and more clicks is what you want, so yes I would use them. Would I use every emoji?…

  • Yoast SEO 11.0 – Big Schema release
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    Yoast SEO 11.0 – Big Schema release

    If you’ve spent any time searching for things on the web at all you’ve probably seen more and more of these things show up. They’re called rich snippets. They show you recipes, reviews, directions, how-to’s, countless other things. They make it easy to find the information you need. And the technology that makes this possible is called structured data. What it basically comes down to is that structured data gives you a way to properly label and connect the most important bits of your site so that search engines truly understand what it’s about. They won’t have to guess what everything means. You can just tell them. And starting with…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Lesson 2: Google search results page – SEO for beginners training
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    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…