• Articles

    SEO Breadcrumbs: Practical Guide vs. Common Mistakes | SEO COURSE 2020 【Lesson #14】

    Going straight to the point, the breadcrumbs are navigational aids because they show the hierarchy of the website’s pages to the user. In other words, this element helps avoiding the loss of the visitor, by allowing him to find orientation within the website and thus improving the user experience. As I already said, this discourse is not only valid for “human” users, but also for search engines; therefore the breadcrumbs are of great help for indexing and for understanding how the website is organized. The concept of breadcrumbs derives from the famous fairy tale of Hänsel and Gretel by the Grimm Brothers, in which the two protagonists of the fairy…

  • Articles

    Internal Links: When and How to use them | SEO COURSE 2020 【Lesson #16】

    Few people know that one of the easiest methods to give search engines guidance on the topics of their articles is the use of some special signals, which are often little used, because, in my opinion, completely misunderstood by those who are approaching SEO. In addition to the breadcrumbs, which we have already talked about before, inserting other internal links in a webpage definitely improves the user experience, because it returns and highlights a content directly related to the current webpage. Based on the number of links used in the layout, it will be easy to understand which are the most important pages of the website. Having an internal linking…

  • Articles

    Change Domain Address (correctly) | SEO COURSE 2020 【Lesson #9】

    Even if you were never married, you know that after marriage you never go back. Nowadays, you can get divorced quite easily, but only as a last solution, with the respective costs and pains that you will have to go through. Similarly, the domain choice should be something definitive, which can certainly change, but at a really prohibitive cost. Remember that the domain name you choose today, will remain forever (unless you make a transfer with all the SEO risks entailed by this action). Consider also that you might regret a too hasty choice. Until now, I have always avoided changing the domain. I had to do it only once…

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    How to Choose the Domain without Changing Idea | SEO COURSE 2020 【Lesson #7】

    Not everyone knows that in the 70s already, the Internet Protocol or IP addressing system was used. However, it soon became clear that it was not easy to remember all those numbers and this problem became even more obvious, with the advent of e-mail. Precisely for this reason, in 1984, the Domain Name System was born, which is a system that allows you to avoid using IP addresses, by using a readable name that automatically resolves the numerical value. Since that day onward, this system has been a huge success and today we have over 20 million registered domains. Just to give an example, instead of connecting to port 443…

  • Articles

    SEO for E-commerce: Structure, Content, and Common Errors | SEO COURSE 2020 【Lesson #45】

    Perhaps it is not obvious, but I assure you that doing SEO on an e-commerce site is not like working on a blog, because there are so many differences and the approach must be different. An online store will probably have many products to offer, considering the variants, the models and other peculiarities. It could have 100, 1000 or even more pages, organized in dozens of categories and sub-levels. Let’s see how to proceed generally to do SEO on an e-commerce site. A) Keyword research It is not obvious that the name of a product does not always match with the same keyword that people know. For example, if you…

  • My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google
    Articles,  Blog

    My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google

    – SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Hey everyone, I’m Neil Patel, and today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google. (relaxing electronic music) Before we get started, make sure you subscribe to this channel, and if you’re on YouTube, make sure you click the alert notification. Now, before…

  • My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google
    Articles,  Blog

    My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google

    – SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Hey everyone, I’m Neil Patel, and today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google. (relaxing electronic music) Before we get started, make sure you subscribe to this channel, and if you’re on YouTube, make sure you click the alert notification. Now, before…

  • Duplicate Content: Tragedy or Fantasy? | SEO COURSE 2020 【Lesson #51】
    Articles,  Blog

    Duplicate Content: Tragedy or Fantasy? | SEO COURSE 2020 【Lesson #51】

    Years have passed since the topic of duplicate content has generated a series of myths in the SEO community, which still confuse many beginners but also experts. Basically, a content is said to be duplicated when it appears several times on different URLs of blogs, e-commerce or other sites. You must be wondering why it is a problem and to answer this question I’ll show various situations: Search engines: Google does not know which page version should be included in the index or which version should be shown to users in the search results. Webmasters: at link building level, some webmaster may link content to unofficial sources, causing a loss…

  • SEO OnPage: Page Optimization for Search Engines | SEO COURSE 2020 【Lesson #26】
    Articles,  Blog

    SEO OnPage: Page Optimization for Search Engines | SEO COURSE 2020 【Lesson #26】

    In this section, we will focus on the various technical elements that can be optimized on a webpage, starting from the title tag, the meta description, the header tags and the emphasis elements. We will then discuss the images’ and PDF files’ optimization, then we’ll move on to the fundamental concept of CTR and the more advanced code to text ratio. Finally, we will conclude by analyzing the most effective ways to get rich snippets and by talking about site crawling and indexing. Title Tag: Length and Practical Tips In a nutshell, the title tag (inserted in thesection of the page) is basically the title present in the SERPs (Search…