• The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Demote Site Link URL in Webmaster Tools
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    Demote Site Link URL in Webmaster Tools

    In Webmaster Tools when or why would I ever use demote this site link URL? Site link URLs are the links that are shown, sometimes below a search engine results page first position listing. For example when somebody Googles my company’s webpage Confluent Forms, our company listing, but then you’ll see a number of site links. Site links are pages that Google thinks are popular pages that it should be promoted under here. While at the same time you might see why is David’s thank you page being promoted as a site link? Good question, I don’t want that there, so I will now need to go into Google Webmaster…

  • Lesson 2: Google search results page – SEO for beginners training
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    Lesson 2: Google search results page – SEO for beginners training

    We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did you know you actively need to provide Google with extra information to create some of them? In this video, we’re going to take you through the Google results page to make sure you’re up to speed on snippets, featured results, knowledge graphs, etcetera. In a later module, called “rich results”, we’ll tell you more about…

  • Google Redesigns Mobile Search & Instagram Compromises Millions | Sleeping Giant Media
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    Google Redesigns Mobile Search & Instagram Compromises Millions | Sleeping Giant Media

    Welcome to this week’s Digital News Roundup We’ve been busy chasing all the latest news from the world of digital and technology and then compressing them into 60 seconds. Hey Siri, set a timer for 1 minute [Siri] Okay, one minute and counting… Instagram are in hot water after contact details of over 50 million users, including several high profile influencers, were found on an unprotected web database. The database has since been taken offline. Now I’ll never get Leonardo DiCaprio’s number… Google has blocked tech rival Huawei from the latest updates to the Android operating system, meaning that future Huawei devices could lose access to popular apps like YouTube…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • How to improve web app & site SEO with Google Lighthouse Audit for free!
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    How to improve web app & site SEO with Google Lighthouse Audit for free!

    Hello all, in this video we’ll be demonstrating how to improve and measure your web app. and site SEO with Google’s new SEO tool called Lighthouse audit for free. SEO is not dead. Kknowledge Management is just an another name or whatever you say. All website owners and webmasters want to excel on that Google search result page or SERP. In early 2018, Google released an important and must-use SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. Lighthouse, in fact, is an open-source, automated tool for improving the performance, quality, and correctness of your web pages or websites. When auditing a page,…

  • Why optimizing your images is important – All-around SEO training
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    Why optimizing your images is important – All-around SEO training

    in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images let’s dive right in whether you’re a blogger an online shop owner or you write articles for an online magazine or newspaper you’ve probably thought about whether your posts or pages need images the answer is yes there are three reasons for this first of all images bring an article to life if you use…

  • Maximize Yahoo! Japan’s UX with AMP and Signed HTTP Exchanges (AMP Conf ’19)
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    Maximize Yahoo! Japan’s UX with AMP and Signed HTTP Exchanges (AMP Conf ’19)

    Now let us start. Go ahead. Hello everyone. I’m Komada of Yahoo! JAPAN. I am the Manager of Development in Yahoo Travel. Are you all enjoying AMP Conference? I am too nervous to enjoy even half of it. OK, I’m ready to go ahead now. Today I’d like to talk a little bit about Yahoo! Japan’s undertakings around AMP and Signed Exchanges. Let me talk about the Yahoo! Japan’s entire approach and Yahoo! Travel’s. After that, regarding the technical part of Signed Exchanges, Mr. Otsu will explain. Regarding the Yahoo Search, Mr. Munakata will introduce it to you. First of all, on the Yahoo! Japan’s entire approach. Yahoo! Japan is…