• SEO vs SEM. What’s the difference? (Simplified & Examples) | Sydney Digital Marketing
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    SEO vs SEM. What’s the difference? (Simplified & Examples) | Sydney Digital Marketing

    Hey, YouTube Toaday I’d like to talk to you about SEO search engine optimization and SEM search engine marketing in 2018 81% of users find their desired online destination through a search engine according to the Forrester research company So if your customer can’t find you through a search engine inquiry your business may as well not exist in fact It doesn’t exist to them. hi I’m Simon Gould from Sydney Digital Marketing and over the next few minutes I’ll be addressing the two most critical Marketing tools you will need to power your digital presence in 2018 These are of course SEO search engine optimization and search engine marketing…

  • You Ask, I Answer: Importance of Domain Authority in SEO?
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    You Ask, I Answer: Importance of Domain Authority in SEO?

    Christopher Penn: IBM. In today’s episode, Shane asks, What’s the validity of Domain Authority and the current SEO landscape where Google is telling us to focus on EA t expertise, authority and trust? Should I be concerned about measuring domain authority? Or is it more of a metric that does more to stroke ego like media impressions? So this is a really good question because it requires a little bit of data homework, domain authority or domain rating or domain strength are arbitrary metrics put together by various SEO tool vendors, mas, RF, SpyFu, sem, rush, etc. To give you some shorthand about how important that domain overall is. So…

  • GMB And The Coronavirus | Canonical Chronicle
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    GMB And The Coronavirus | Canonical Chronicle

    – Now, when it comes to running a small business, you need to develop lots of new skills, accounting, HR and people management, understanding tax code, supply chain management, protecting against a global pandemic killing millions of people that will affect your business. (zombie groans) Nah, nah, I’m only kidding. Well, I’m kind of kidding. In this week’s Canonical Chronicle, we talk about how coronavirus is affecting GMB listings, new data on no-click SERP events that’s showing that it’s not actually that bad after all, new attribution in Google Ads, People Also Ask boxes disappearing, and also Google displaying videos differently in the SERPs. If you want a slide deck…

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    You Ask, I Answer: The Difference Between SEO and Content Marketing?

    Christopher Penn: In today’s episode a soft asks, Do you look at content marketing differently than a regular content marketing? Should all content be SEO oriented content? When would you make the distinction? That’s a good question. Today in today’s modern SEO environment with the way search engines use artificial intelligence and machine learning, there really isn’t a difference anymore. All content that you create should be about your key topics, it should be relevant, it should be timely, should be diverse in content type. It should have expertise, it should be from an authority in the space or be authoritative in nature, and it should be trustworthy. And those…

  • Keyword research: How to find keywords that help you rank | SEO for beginners
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    Keyword research: How to find keywords that help you rank | SEO for beginners

    In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is key, you need to know what makes your company unique. You need to have a clear concept of the mission of your company and what you have to offer. Because that’s what’s going to make you rank. It’s that simple. SEO is just like regular business. If you’re doing everything on the same or inferior…

  • SEO Beginner’s Tutorial : How to Improve Your Website’s Google Ranking | Ask The Experts |
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    SEO Beginner’s Tutorial : How to Improve Your Website’s Google Ranking | Ask The Experts |

    Starting with the basics – Make sure your pages are useful, informative and unique. One amazing page is way better than a hundred mediocre pages. In fact, Google massively favors unique content right now. You might want to find similar pages around your website and combine them into one brilliant page. Make sure you properly 301 the old pages though. Use an online analytics tool to find out who’s linking to your competitors. If they’re linking to them, they’re probably going to link to you. You need to think carefully about how you can encourage them to link to your website. This could be providing an expert opinion piece for…

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    Are Google SERPs the same on all browsers?

    Matt Cutts: We have a question from Land Lubber in Colorado. We’ve had a few from Land Lubber but you know these are kind of interesting so I enjoy answering them. The question is, Do your SERPs, Search engine result pages, return the exact same results on all browsers? That is, the same results on IE6, IE7, Firefox2, 3, Opera, Chrome and so on. The answer is, usually they do but not in all situations. So let me give you a couple of situations where it could differ. If you um, you know, personalization is based on who we think you are. So if you’re logged in versus not logged…

  • You Ask, I Answer: Local SEO Strategy?
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    You Ask, I Answer: Local SEO Strategy?

    Christopher Penn: In today’s episode chat asks, starting on a new website builder and incorporating multiple drop off locations in various states of the business would be best for SEO value to build standalone sites for each drop location or keep each location as a page under the main site. So generally speaking, when it comes to technical SEO, which is what we’re talking about sort of the infrastructure underneath the website, you want to follow a logical organizational system that adheres to the way that search engines especially Google, like to see site data. So that means you have one large organizational container of some kind, and then separate…