• Lesson 7:  Focus keywords and the Yoast SEO plugin – SEO for beginners training
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    Lesson 7: Focus keywords and the Yoast SEO plugin – SEO for beginners training

    In previous videos, we discussed what keywords are. We also looked at the factors you should take into account when doing keyword research. In this video, we’ll show you how you can use the Yoast SEO plugin to optimize your chances of ranking with your focus keywords. Yoast SEO has a specific input field for your focus keyword in the Yoast SEO meta box underneath your post, as you can see here. So what you do is simply fill out your focus keyword, like “ballet shoes for kids” and then the plugin checks how you’re doing with that keyword. Let’s look at some examples. We’ve already talked about keyword density,…

  • Lesson 4: Exploring holistic SEO – SEO for beginners training
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    Lesson 4: Exploring holistic SEO – SEO for beginners training

    Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj Mahal set Joost built at our Yoast Lego building day, what you get is a very big book which tells you which packages are going to build which sections of that enormous box that you’re about to build. Lego helps you every step along the way, and makes the experience enjoyable at the same time.…

  • Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training
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    Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training

    The readability of your posts is a key factor for a holistic SEO strategy. We’ve already told you about holistic SEO and how important it is that you write quality content. Quality content of course needs to be original and relevant to your readers, but it should also be easy to read. Let me first tell you what we mean when we talk about content that’s easy to read. I’ll then explain why readable content is extremely important. So what makes a text readable? First of all, a readable text is a text that is well structured. It should have an introduction, a body in which you convey your message,…

  • Lesson 1: What does Google do? – SEO for beginners training
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    Lesson 1: What does Google do? – SEO for beginners training

    What does Google do? Well, search engines like Google follow links. And you need to remember that a search engine like Google consists of a crawler, also called a spider or bot, an index and an algorithm, which is secret. So in the old days when Google didn’t exist yet and there were other search engines, you had to really apply for a search engine, so you had to tell search engines, “Hi, I have a website and you can find it here.” And then the search engine would take a look at it and you would be able to rank in that specific search engine. When Google came along…