• Rich Snippets: Troubleshooting
    Articles,  Blog

    Rich Snippets: Troubleshooting

    If your Rich Snippets are not appearing in search results, there are a few general troubleshooting guidelines that you can follow to figure out why. Make sure you’re not using any hidden markup. In general, Google won’t display any content in Rich Snippets that isn’t visible on your page. Make sure you’ve marked up all of the required properties for each of the elements you’re using. You can find all of our required properties bolded in the Rich Snippets section of Webmaster Tools. Additionally, make sure that you’re using the correct property name for the markup format that you’ve chosen. The Rich Snippets testing tool can help identify property-related problems…

  • Yoast SEO 11.0 – Big Schema release
    Articles,  Blog

    Yoast SEO 11.0 – Big Schema release

    If you’ve spent any time searching for things on the web at all you’ve probably seen more and more of these things show up. They’re called rich snippets. They show you recipes, reviews, directions, how-to’s, countless other things. They make it easy to find the information you need. And the technology that makes this possible is called structured data. What it basically comes down to is that structured data gives you a way to properly label and connect the most important bits of your site so that search engines truly understand what it’s about. They won’t have to guess what everything means. You can just tell them. And starting with…

  • Snippets and Titles
    Articles,  Blog

    Snippets and Titles

    >>CUTTS: Hi everybody. I wanted to talk to you a little bit today about snippets and titles. So Google tries to return the best snippet, the most relevant snippet that we can so that–and the snippet is what–whenever you type, say, flowers in the search results. What we show for, you know, a given website, the title and the description underneath it, that we call a snippet. And we want it to be as relevant as possible. So if someone types in flower, we compute what we call keyword in context or quick snippets. And the idea is just that we want to know–we want to tell users whether that…