• Your Reporting Tools Overview
    Articles,  Blog

    Your Reporting Tools Overview

    So as a Roadside client, how do you know what we’re actually doing for you – and even more so, how do you know HOW your business is doing? Enter reports that are easy to understand, that you can expect on a regular basis! In this short video, We’re going to introduce your main reporting tools and the data that you can expect to find in them. SEO REPORT: since the majority of our clients require ongoing SEO work, You can probably expect to receive the SEO work report. In this report, You’ll see three sections: technical SEO work, on-page SEO work, miscellaneous work – and a summary of the…

  • Do’s & Don’ts of SEO – Search Engine Optimisation
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    Do’s & Don’ts of SEO – Search Engine Optimisation

    Hi I’m Rafid Nassir from SEO.co.uk, and today I’m going to be taking you through a few do’s and don’ts with SEO, and optimising your website I’m going to be starting off with slapping on links for the sake of SEO. Now this is a, this used to be a very common practice, and it still is with a few cases, where people would just get links for the sake of SEO, and it’s fair enough because back just 1 year ago, maybe 2 years ago, it was a known thing that; the more links you have, the higher you’ll rank on Google, but that’s not what you want to…

  • Articles

    LinkedIn Video Tips: How the LinkedIn Algorithm Works | Nathanial Bibby

    …movement towards that communication yeah so about almost a year ago when LinkedIn introduced native video to their platform and since then the algorithms been picking up video content a lot more than written form updates and the articles are almost falllen by the wayside so if you want to get a lot of visibility then LinkedIn video is the most effective way do it you can only have as much as 10 minutes in a video on LinkedIn but we were finding that even the shorter ones do better anyway so you know three minutes long that kind of thing and it’s great to drive better engagement now the…

  • What is SEO Search Engine Optimization in 2 minutes.
    Articles,  Blog

    What is SEO Search Engine Optimization in 2 minutes.

    Let’s talk about SEO. A lot of people think it’s some kind of magic. That’s not the case. Just take a look at it from your perspective. What do you do when you want to find something on the internet? You search for it. Right? Then, you click on one of the links on the first page of the search results. In fact, more than 90% of visitors will behave exactly the same way. Ever wonder how those web pages at the top of your search results got there? It’s because they were search engine optimized. Exactly how search engines work is a closely guarded secret. The main principles are…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The Importance of Page Speed
    Articles,  Blog

    The Importance of Page Speed

    Hi! It’s Eric with Globe Runner Search Engine Optimization again! I want to talk today a little bit about looking ahead into the future and what’s changing in the search landscape. So when we’re working with clients, we not only want to do something that is going to work today, but we really want to do work that is going to work tomorrow. So right now when I’m looking ahead, I want to just point some things out that are changing in the search world, and I believe that Google is moving toward using page speed, the speed at which a page is downloading, as a key metric in ranking…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Keyword Research and Match Type
    Articles,  Blog

    Keyword Research and Match Type

    Hi this is Eric with Globe Runner Search Engine Optimization and today I’m going to talk a little bit about using the Google Keyword Tool. So, I’m going to talk a lot about match phrase. Let’s go forward, I’m going to start with just paintball, just as a random word to look at and just see what comes up and we’ll see how this thing works. So we can scroll down and we get the results and it shows how many people were searching for paintball, paintball supplies, paintball stores, and you notice pretty quickly here that paintballs, plural, has 165,000 searches per month and then paintball, singular, has 6…