• Log File Analysis for Better SEO
    Articles,  Blog

    Log File Analysis for Better SEO

    Hi, guys. Thank you for coming here today. My name is Omi Sido. And as most of you know I am very active online and I love talking about Digital Marketing and SEO. Today I’m gonna be talking about Server logs analysis and how understanding what the Googlebot does and what the Googlebot sees on your website can massively boost your digital marketing efforts. I’m gonna start with a short story. A few months ago – this is a real story by the way – a few months ago a guy came to me and asked me to teach him the basics of SEO so he can collaborate with his…

  • The CRAWL BUDGET EXPLAINED in 3 MINUTES!
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    The CRAWL BUDGET EXPLAINED in 3 MINUTES!

    Website performance and site speed are two critical components to successful web search ranking. But an often overlooked aspect that you need to pay attention to is your crawl budget so what’s the crawl budget anyway? I’m glad you asked. The Internet is big. The index web has 5.5 billion pages and counting. That’s the equivalent of over 15 petabytes or three George R.R. Martin books. That’s an incredible amount of pages for Google to crawl every day especially when we keep in mind that in some cases Google can crawl the same web pages dozens of time per day. Nevertheless, the current speed of internet growth and the rise…

  • Articles

    Google vs. JavaScript – What’s the Score in 2019?

    Word of mouth, ads, okay, that’s two ways of getting people on the website. You can also sit at a computer and just go on your website or something, I don’t know. Another way is actually search engines. So you’re not sure that search engines find your content online. And there’s like a whole profession around it: SEOs. Search engine optimization experts who are helping to make that happen. And there’s many experts that are basically looking at the basic things, and also some are really going into lots of details, but there’s a whole category of things that can go wrong if you’re using JavaScript and not that many…

  • On-Page SEO vs. Off-Page SEO – WebDesy.com
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    On-Page SEO vs. Off-Page SEO – WebDesy.com

    Hello and welcome back to SEO Crash Course for WordPress Users This video is about on-page SEO and off-page SEO. You’ll learn what’s the difference and what you need to care about for the most part. Thing is, it’s kinda easy to see the difference because on-page SEO is basically what you do on your own site to improve rankings whereas off-page SEO is what you do on other sites to improve your search engine rankings. Now let’s take a closer look at each of them. Like I said before, on-page SEO is what you do on your own site to improve your search engine rankings. Now you’ll learn what…

  • eCommerce SEO Checklist
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    eCommerce SEO Checklist

    My name is Luke Wester I’m the Digital Marketing Analysts here at Miva and we are going to go over the ultimate checklist for SEO e-commerce we’re gonna start with keyword research first thing we want to look for with keyword research is the difficulty of the keywords. How competitive are the keywords that you’re going after and can you rank them? The second thing you want to look for in your keywords is intent. Are people actually using that term the way that you think they’re using it? Maybe, maybe not. Check it out. Number two it is implementing technical SEO. You’re gonna need a tool something like screaming…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • How To Optimise Your Crawl Budget – Francois Goube at BrightonSEO
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    How To Optimise Your Crawl Budget – Francois Goube at BrightonSEO

    Thank you, OK, hi everybody my name is Francois, today I’m very happy to be with you today. As you may have noticed with my accent, I am French and I’m really happy to be with you today because we’re going to talk about something that is very underestimated in all SEO communities around the world and as Chris has pointed out, he talked about the crawl budget. We’re gonna go deeper into that concept and you will see that you can boost your rankings if you manage your crawl budget right. So I’m the CEO and founder of OnCRAWL. I’m also the French Majestic Ambassador. What you need to…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…