• The magic of mobile, search and voice | The Grocer
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    The magic of mobile, search and voice | The Grocer

    What retailers should be looking for is to bring the miracle of mobile digital into their shops. You’ll know when you’re winning when you see people with their phone in their hand, not in their pocket or in their purse. The miracle of search is not that it guesses what you want but it responds to what you want. So why do we, as retailers, are we trying to out-Google Google? Don’t guess. Let them ask. And when you think about letting them ask you then think about voice. There are billions of dollars being spent this year by the great tech companies on developing voice as a connection with…