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    Lucky Orange vs Hotjar: Conversion Optimization Software Comparison #MartechTuesday

    Hello everybody and welcome to MarTech Tuesday. We are going to talk about website optimization and user experience software. So today we have Lucky Orange and Hotjar and we’re gonna compare them both of course we have a winner and our winner is lucky orange. And we’re gonna tell you why and how we went through a process to decide that Lucky Orange was our winner. Actually we used to use hotjar for all of our customers years ago and about a year and a half ago we moved everybody into lucky orange for these reasons. So number one of course hotjar and lucky orange both of them have great…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • Why optimizing your images is important – All-around SEO training
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    Why optimizing your images is important – All-around SEO training

    in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images let’s dive right in whether you’re a blogger an online shop owner or you write articles for an online magazine or newspaper you’ve probably thought about whether your posts or pages need images the answer is yes there are three reasons for this first of all images bring an article to life if you use…

  • Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training
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    Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

    Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone articles? Cornerstone articles are the most important articles on your website. These articles directly reflect the mission of your company, and you definitely want to rank for them. You should choose your cornerstones carefully. Think of four or five pages you would like someone to read if they first visit your website. These articles should…

  • The importance of site structure for the search engine – Site structure training
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    The importance of site structure for the search engine – Site structure training

    In the previous video, we explained why site structure is important for your users. We talked about navigation, user experience and user signals. In this video, we’ll explore the other side of the coin: the importance of site structure for the search engine. We’ll focus less on organizing and classifying your content and more on internal linking here. Because internal linking – and by that we mean linking from one page on your website to another page on your website – helps the search engines to index and rank the pages of your site. So, let’s start with indexing. In the first module of this course, we explained what Google…