• Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training
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    Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress dashboard you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement”, “good” and “OK”. And this is very convenient because it…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training
    Articles,  Blog

    Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard, you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement” “good” and “OK”. And this is very convenient because it allows…

  • Yoast structured data blocks (block editor)  – Yoast SEO for WordPress training
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    Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

    In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for “how to bake a cake” and we’ll see that there are more than just the regular results. First of all, you have a featured snippet, which tells you exactly how to bake a cake step by step. And also, if you scroll down you’ll see that the snippets right here have star ratings, for example.…

  • Yoast SEO meta box (classic editor) – Yoast SEO for WordPress training
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    Yoast SEO meta box (classic editor) – Yoast SEO for WordPress training

    We’re going to take a closer look at the Yoast SEO meta box. If you’re using the classic WordPress editor, it shows up below the post you’re currently writing. We’re on the first vertical tab, which allows you to do a whole lot of things to improve your SEO. So let’s dive right into it! At the top, you see your snippet preview. This gives you a preview of what your search result may look like in Google so you can make adjustments to it. Note, that it’s not definitely what you will see in the search results, because Google can change things – and often does – and we…

  • Lesson 16: What is structured data – SEO for beginners training
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    Lesson 16: What is structured data – SEO for beginners training

    Hey, we’re going to be talking about structured data. What is structured data? Well, structured data is a piece of code which gives the search engines additional information about your page. It basically gives them more information about your page than they would otherwise understand. So Google uses it to better understand the contents of a page, and it uses it to create rich results. Let’s try an example, because structured data is a term that really drives me off and it probably does you too. Let’s talk about a recipe. As humans, we can make sense of a recipe immediately. We’ve known what recipes looks like, we’ve seen thousands…