• Articles

    How to get rid of bad backlinks | Need-to-know

    Having a good number of high-quality backlinks pointing to your website tells the search engines that your website is authoritative and worthy of a high rank in the search results. However, having spammy, low-quality backlinks pointing to your website can have the opposite effect and potentially spell disaster for your SEO and organic rankings. So, if you discover that your website is being targeted by spammy or unwanted links that are damaging your SEO, what can you do about it? This video will explain three ways to get rid of bad backlinks. Firstly, make sure that your website always returns a “404” response to pages that don’t exist. Failing to…

  • Articles

    How to succeed at SEO on Naver | Need-to-know

    If you’re targeting South Korea, then you need to focus your SEO efforts on the country’s most popular search engine, Naver. However, that’s easier said than done, as SEO works very differently on Naver compared to Google. This means that SEO can be a challenge to people who are only familiar with search engine optimisation for Google. Don’t panic! We say that every week – don’t panic! This video will explain the most important things you need to bear in mind when doing SEO on Naver. First of all, let’s be aware that Naver is seen as a community platform and its search results contain many different types of content.…

  • Why it’s important to involve SEO in the website migration process
    Articles,  Blog

    Why it’s important to involve SEO in the website migration process

    There are a range of reasons why you might be undergoing a website migration, from rebranding to changing CMS, but whatever the reason, and whatever the size of your website, migrations are challenging and complex projects that can really damage your SEO if not done properly. So, how can you perform one without your website crashing out of the search results and losing all that valuable website traffic? Simply put, you need to involve an SEO expert throughout the website migration process. By involving SEO in the project from start to finish, rather than just having them tacked on there at the end, you’ll greatly reduce the SEO risk associated…

  • Tip 48: Mobile SEO differs across search engines | 50 tips in 50 days
    Articles,  Blog

    Tip 48: Mobile SEO differs across search engines | 50 tips in 50 days

    Be aware that mobile SEO means different things on different search engines. On Google, Accelerated Mobile Pages and mobile-first indexing are the latest mobile-related updates that you should be aware of. On the Russian search engine Yandex, webpages are classed as mobile-friendly if they feature vertical rather than horizontal scrolling, and exclude Flash, Silverlight and Java applets. Finally, the Chinese search engine Baidu has launched its own version of AMPs called Mobile Index Pages, or MIPs. These get special icons in Baidu’s search results, encouraging higher click-through rates, so they’re worth doing.